[AdvanSuper]

Originally Posted by Number 3

That's product placement.

Which still costs money and is still an advertisement though.

[Posaune]

Originally Posted by Number 3

By every definition accepted in the industry, this is a NG car. Period.

We know that, industry knows that. Does Joe or Jane consumer know that?

[raptor5244]

Originally Posted by aestil

Do what you want with your money. All I'm saying is that a whole lot of money evaporates into thin air when you buy a 1SS instead of a used econobox. To me that performance isn't worth the increased fuel costs, insurance costs, maintenance costs, and increased depreciation.

Then why buy any sports car? Nobody said Camaros, Corvettes, Mustangs, etc. are sound financial decisions. If this were a forum discussion about sound automotive financial decisions we would all be purchasing used Toyota Corollas and Honda Civics. The Camaro is an enthusiasts car. Just like a Miata, Corvette, FRS/BRZ, etc. It represents a smaller market so you have to pay more than you would for a Honda Civic.

[Marty McFlew]

Originally Posted by shaffe

I think for a few people here, we are just confused as to why there wasn't a large sales spike. The car is better than the previous car in almost every way. All the magazines have gone gaga over it. Yet It hasn't translated into sales.

They should have kept the 16s at 15 prices to get people indoctrinated into buying and to be sure all the quality issues and bugs are out then raised the 17s prices for the 50th anniversary.

[Posaune]

Originally Posted by AdvanSuper

Which still costs money and is still an advertisement though.

Transformers definitely helped the 5th Gen but it isn't the same thing as advertising the all new, 6th Gen Camaro.

[Thor142]

Originally Posted by Number 3

That's product placement.

And I'm sure your smart A$$ tone wasn't intended. I know it's hard to type what you mean.

Don't confuse that with advertising via ads and commercials.

Everyone is so serious around here.

I think i made my point. You can argue semantics all you want but gen 5 had huge exposure with those movies.

[Av8ing1]

I'm planning on purchasing a 2SS but am waiting for 2nd model year, discounts, and hopefully more quality improvements. I also like the idea of a 50th anniversary car. I'm in no rush and don't care about the popularity of the car (except that it sell well enough for GM to keep it in the market.) I think the car has good value to performance ratio and looks good. If GM can show its concern for quality, improvements and customer service, I'm in soon.

[AdvanSuper]

Originally Posted by Posaune

Transformers definitely helped the 5th Gen but it isn't the same thing as advertising the all new, 6th Gen Camaro.

I'm not arguing about the advertisement of the 6th gen. My point is answering the context of his question which was what advertisement did GM do for the 5th gen and then he called the transformers advert product placement... It's an advertisement. Period.

Product placement is just an advertisement technique.

[raptor5244]

Originally Posted by Thor142

....and maybe they are actually building the niche market performance car we all asked for last gen....Their sales could be exactly on target

Bingo. Look at the new Miata. That car is up to $30k now but they average less than a 1000 sales per month. The FRS sells less than a 1000 per month.
Prior to the new Stingray, GM was selling less than 1000 Corvette per month.

Somehow they keep making these cars so...

[SpeedIsLife]

All the convincing of "it's worth the price" and "it's a new generation!!" and all that won't matter if the consumers are more concerned with the final price and such.

It's a fantastic car, but if you have someone who says to themselves "I'm not getting into a car that is over $36,000"..that automatically eliminates the SS Camaro, but leaves the Mustang GT and Challenger R/T on the table, performance metrics totally aside.

Chevy used the tools that they had available...the Alpha platform, the LT1, and everything else that has trickled down from the Corvette and Caddies. Unfortunately it just so happens those trickle down parts are more expensive than the last generation.

[PYROLYSIS]

Originally Posted by Bhobbs

This is what happens when you want an M4 or ATS-V with a bow tie. There is no free lunch. The increased performance, weight loss and better interior has to be paid for.

Agreed but the price will adjust itself like the fifth gens did. Probably won't take as long. Though the 6th gen is gorgeous I feel the conservative styling change takes a huge chunk of the blame. Raising the price for the 2017 with these kinds of numbers is unthinkable.

[Baywire]

Originally Posted by Richard0nee

More cost, less incentives = less sales

Most people don't even know the 6 Gen are on a new platform with an increase in power.

To be honest, I RARELY see 6 Gens around and frankly I love it that way lol

So I don't care about the sales figure and it makes sense with the new platform w/ a price increase.

I agree with you entirely.

One of the appeals of the 6th Gen is the "exclusivity" of it without having to buy an exclusive car. I see 6th Gens maybe once every month or two where I live.

I'm not even sure that the dealerships have a lot of inventory. When I look online it seems like there's only one or two at each dealer. As for pricing though:

2010 Camaro 2SS was 34K
2016 Camaro 2SS is 42k

That's a pretty large difference for something that's just as "New". They already had the LT1 and Alpha Platform (before the 6th) just as they already had the Zeta Platform and LS3 (before the 5th).

All that being said. Every company has a plan. If they planned on only making and selling as many as they did then they were a success. Being on the outside we can only assume they want to make and sell as many as possible but that's not always how it works out.

[doc212121]

No incentives, lack of knowledge about the new model....

[Posaune]

Originally Posted by doc212121

No incentives, lack of knowledge about the new model....

A new generation model in its first year shouldn't need incentives. Advertising is a must especially when the new model looks so similar to the old model.