[CamaroSSStlfan]

Originally Posted by crysalis_01

So, a lot of the conversation, not all but a lot, here seems to lean in on the lack of advertising being a huge contributing factor in Camaro sales faultering vs Mustang and Challenger numbers. Now, I don't really watch TVs so likely I'm just out of the loop but I don't really recall any memorable ads for Challenger or Mustang in the last decade, if not longer. Can someone post the most recent ones? I've heard the formerly FCA ad team was pretty good at what they did.

I don't see the Mustang advertised much, but the name is such a staple and has a huge following that it's not even needed much. I don't see Mustang ads but they have no problems selling.


I see lots of ads for SUVS and family Sedans. That's because obviously the competition is so intense for your run of the mill cars and trucks.


Overall, lets face it the Mustang GT, Camaro SS, ZL1 and Corvette are niche cars. They're not the bread and butter of auto makers.


Camaro sales and the lack of them doesn't hurt GM bottom line as much.


Now lets say if sales totally tanked on the Silverado, Equinox or Trailblazer GM would be pulling out all the stops to stop the bleeding. That's their main revenue generators there. That's why GM puts all their efforts into those vehicles.

[Gunkk]

Mustang is an electric SUV, not a pony car or muscle car or sports coupe or sports car.

How many Tahoes did Chevy sell? Equinox? Blazers?


"But Gunkk It's completely worthless to compare/contrast," you say?


Well, I agree with you. Erase the Mustang from your minds.

[FoundNemo]

ZL1 will be a classic soon enough. Dying breed like ny old Firebird.

[Puddin]

Originally Posted by CamaroSSStlfan

I don't see the Mustang advertised much, but the name is such a staple and has a huge following that it's not even needed much. I don't see Mustang ads but they have no problems selling.


I see lots of ads for SUVS and family Sedans. That's because obviously the competition is so intense for your run of the mill cars and trucks.


Overall, lets face it the Mustang GT, Camaro SS, ZL1 and Corvette are niche cars. They're not the bread and butter of auto makers.


Camaro sales and the lack of them doesn't hurt GM bottom line as much.


Now lets say if sales totally tanked on the Silverado, Equinox or Trailblazer GM would be pulling out all the stops to stop the bleeding. That's their main revenue generators there. That's why GM puts all their efforts into those vehicles.

Sure the Mustang and the Corvette don't have commercials but they do have a major following on YouTube which is better than any commercial nowadays. Hell they even invited some of the bigger names to the launches for both the C8 and Gt500. It was the same way with the Nissan GTR. You had your die-hards at first then the YouTubers came in and drove demand through the roof and before you knew it the Gtr went from a 60,000 car to 120,000 and they all had one as their "dream car".

[CamaroSSStlfan]

Originally Posted by Puddin

Sure the Mustang and the Corvette don't have commercials but they do have a major following on YouTube which is better than any commercial nowadays. Hell they even invited some of the bigger names to the launches for both the C8 and Gt500. It was the same way with the Nissan GTR. You had your die-hards at first then the YouTubers came in and drove demand through the roof and before you knew it the Gtr went from a 60,000 car to 120,000 and they all had one as their "dream car".

Even then it's still not the main staple of Ford and GM. Just like the M3 isn't BMWs main car.


Of course they make money selling Corvettes or Camaros, Mustangs, but it's not their main revenue generator like Silverado is.


Why do you think the C8 and Camaro took a back seat with the semi conductors and they focused pumping out popular high volume models.


I hate to say it but I think pricing is a factor too. You can get a new Ford Mustang GT, automatic under $35,000 with rebates, possibly even 34k with haggle. The Ford dealers are pushing the base model GTs a lot more and carry them in stock. They sell well and you see a lot of them used too.


But then you look at the LT1 Camaro, and hardly any dealers carry the model and the very rare time they have the LT1 it's typically the price of a 1ss by the time the load it up it's better just getting a 1ss.


And if you do want a premium GT with leather, upgraded stereo and screen it's still cheaper than the 2ss.


I would have gladly bought an LT1 A10 if the dealers actually carried them around here I would have traded in. But they only had loaded up 2ss.


When you have two cars with similar performance numbers, and one of them is thousands cheaper, that can be a problem.


Then you have Dodge. They offer far far better incentives on their cars, rebates, etc. while GM offers jack sh**. Same with Ford. Incentives and rebates much much better on the Mustang.

[Hops]

Originally Posted by CamaroSSStlfan

I don't see the Mustang advertised much, but the name is such a staple and has a huge following that it's not even needed much. I don't see Mustang ads but they have no problems selling.


I see lots of ads for SUVS and family Sedans. That's because obviously the competition is so intense for your run of the mill cars and trucks.


Overall, lets face it the Mustang GT, Camaro SS, ZL1 and Corvette are niche cars. They're not the bread and butter of auto makers.


Camaro sales and the lack of them doesn't hurt GM bottom line as much.


Now lets say if sales totally tanked on the Silverado, Equinox or Trailblazer GM would be pulling out all the stops to stop the bleeding. That's their main revenue generators there. That's why GM puts all their efforts into those vehicles.

Yeah, the Camaro and Corvette are niche, but they do effect the bread and butter sales. We've bought two Traverse's, over the last 8+years. Not sure we would have bought the last one if it weren't my Camaro purchase, simply on the convenience of going to the same dealer, and the first Traverse served us well. If the Camaro didn't exist, we'd be more likely to take a look at other options.

[Puddin]

Originally Posted by CamaroSSStlfan

Even then it's still not the main staple of Ford and GM. Just like the M3 isn't BMWs main car.


Of course they make money selling Corvettes or Camaros, Mustangs, but it's not their main revenue generator like Silverado is.


Why do you think the C8 and Camaro took a back seat with the semi conductors and they focused pumping out popular high volume models.


I hate to say it but I think pricing is a factor too. You can get a new Ford Mustang GT, automatic under $35,000 with rebates, possibly even 34k with haggle. The Ford dealers are pushing the base model GTs a lot more and carry them in stock. They sell well and you see a lot of them used too.


But then you look at the LT1 Camaro, and hardly any dealers carry the model and the very rare time they have the LT1 it's typically the price of a 1ss by the time the load it up it's better just getting a 1ss.


And if you do want a premium GT with leather, upgraded stereo and screen it's still cheaper than the 2ss.


I would have gladly bought an LT1 A10 if the dealers actually carried them around here I would have traded in. But they only had loaded up 2ss.


When you have two cars with similar performance numbers, and one of them is thousands cheaper, that can be a problem.


Then you have Dodge. They offer far far better incentives on their cars, rebates, etc. while GM offers jack sh**. Same with Ford. Incentives and rebates much much better on the Mustang.

I'm just speaking about their marketing of their sports cars not so much what their big sellers are. Trucks and suvs dominate the market for all three. Just take a look at Stangmode vs our biggest Youtuber Lethal Camaro. Stangmode doubles Lethals sub count so your getting twice as many eyes on the Mustang vs the Camaro. The younger generation car enthusiasts see this and it definitely influences their decision on what they want to buy.

[Modernmusclecar]

Originally Posted by CamaroSSStlfan

That's slow if he's using drag radials and has the lighter LT1.


When we're talking two tenths of a second that's so close there is just so many factors in play.


I did see a perfomance package Mustang GT hit 3.9 on one test as well, but that's it. Even the Mach 1 I'm seeing does it over 4 seconds, and is slightly slower than our much cheaper Camaros ROFL!!!

He's drag raced along time. He did everytime right. What he didn't do was footbrake to 1000 or so rpm to launch.
The car is bone stock with 2000 kms on it. 1.8 sixty and a 7.8 1/8;mile are pretty good. Maybe a few more times out will get better times.

[CamaroSSStlfan]

Originally Posted by Puddin

I'm just speaking about their marketing of their sports cars not so much what their big sellers are. Trucks and suvs dominate the market for all three. Just take a look at Stangmode vs our biggest Youtuber Lethal Camaro. Stangmode doubles Lethals sub count so your getting twice as many eyes on the Mustang vs the Camaro. The younger generation car enthusiasts see this and it definitely influences their decision on what they want to buy.

Also trucks, SUVS, sedans overall appeal to a much much larger customer than a muscle car. Hell, even most Camaro owners own a practical car as well.


I'm not brand loyal or need marketing to persuade me. I buy what I find is priced right, performs well, and reliable. My 2016 SS fits that.


My 2012 Mustang GT was very reliable. I hated the cheap leather and unfinished interior ford has, but the car performed outstanding and never broke down.


I had three prior Mustangs so decided I wanted something different and the 2016 2ss was priced great.



part of the problem the last few years is Chevy dealers carried a very poor selection of Camaros. In a 60 mile radius the dealers in normal times around here carry a poor selection of Camaros, especially v8 priced right. But then the large Ford dealer 30 miles away has tons of stangs, even left over 2020 GTs in stock and deals on them.



If you're a dealer and someone wants a car now, you don't have it, and not at their price point BUT a dealer in the same area has Mustangs, tons of them for cheaper and more color options to choose from you're going to lose sales.


Notice on here a lot of us have owned Mustangs, Challengers, Chargers and Camaros and not loyal to any particular brand.

[Silveradoss573]

Originally Posted by Puddin

Just take a look at Stangmode vs our biggest Youtuber Lethal Camaro. Stangmode doubles Lethals sub count so your getting twice as many eyes on the Mustang vs the Camaro.

Comparing these 2 channels is like comparing Jerry Springer gone wild (stangmode) to watching the weather channel locals on the 8's (lethal camaro).

[samurai]

Originally Posted by Puddin

I'm just speaking about their marketing of their sports cars not so much what their big sellers are. Trucks and suvs dominate the market for all three. Just take a look at Stangmode vs our biggest Youtuber Lethal Camaro. Stangmode doubles Lethals sub count so your getting twice as many eyes on the Mustang vs the Camaro. The younger generation car enthusiasts see this and it definitely influences their decision on what they want to buy.

You can't compare these channels at all. Stangmode is releasing a video every few days with a lot of the typical Vlog stuff and talking about every car he founds.
Lethal in comparison only focussed on his Camaro projects, installation guides and some news here and then, but overall releases much fewer videos for a way smaller target audience

[Chevelle vs Camaro]

Originally Posted by CamaroSSStlfan

Even then it's still not the main staple of Ford and GM. Just like the M3 isn't BMWs main car.


Of course they make money selling Corvettes or Camaros, Mustangs, but it's not their main revenue generator like Silverado is.


Why do you think the C8 and Camaro took a back seat with the semi conductors and they focused pumping out popular high volume models.


I hate to say it but I think pricing is a factor too. You can get a new Ford Mustang GT, automatic under $35,000 with rebates, possibly even 34k with haggle. The Ford dealers are pushing the base model GTs a lot more and carry them in stock. They sell well and you see a lot of them used too.


But then you look at the LT1 Camaro, and hardly any dealers carry the model and the very rare time they have the LT1 it's typically the price of a 1ss by the time the load it up it's better just getting a 1ss.


And if you do want a premium GT with leather, upgraded stereo and screen it's still cheaper than the 2ss.


I would have gladly bought an LT1 A10 if the dealers actually carried them around here I would have traded in. But they only had loaded up 2ss.


When you have two cars with similar performance numbers, and one of them is thousands cheaper, that can be a problem.


Then you have Dodge. They offer far far better incentives on their cars, rebates, etc. while GM offers jack sh**. Same with Ford. Incentives and rebates much much better on the Mustang.

You keep on bringing base models up but the are a small part of the market share. Most people want the extra’s.... they build what the dealers order and dealers order what sell. Pricing of base models is not a factor....


Sent from my iPhone using Tapatalk

[Smokin19]

Was driving yesterday on a road in my town that has all the major car brands made and dealers. Did not see one Mustang or Camaro on the lot or showroom. Saw some used Challenger's and a couple entry level ones, that's all. These are all big multi car dealers in the city, so this is pretty telling to me.

[Chef-j]

Originally Posted by crysalis_01

So, a lot of the conversation, not all but a lot, here seems to lean in on the lack of advertising being a huge contributing factor in Camaro sales faultering vs Mustang and Challenger numbers. Now, I don't really watch TVs so likely I'm just out of the loop but I don't really recall any memorable ads for Challenger or Mustang in the last decade, if not longer. Can someone post the most recent ones? I've heard the formerly FCA ad team was pretty good at what they did.

Imo, Camaro 2019 really hurt the Camaro. All magazines, auto news made fun of how refresh Camaro SS looks. GM threw LT1 trim and little fix up for 2020 but sadly Covid/Chip Shortage killed those news way i see. I think 2019 looked ok, 2020 looks a LOT better even LT1 is cleaner. I guess lot people doesn’t know yet.