[Number 3]

He way some of you are posting you must think an 8 speed transmission is $1,000 more than the 6 speed.

Also, if you spend (as an example) several million to produce a commercial and many many more millions for air time, how much per car does that commercial cost? Let's just say you budget $20 million. At the current rate of sames that's around $350 per car. Or another way to look at it would be if you were making a HUGE profit of $5,000 per Camaro, and that would be big, yo need to sell 4,000 MORE Camaros to just break even on the advertising.

A lot of business decisions there especially when you plan on all the magazine comparisons done for free are all the advertising you need to reach enthusiasts........for free

[Raven87]

Originally Posted by merlin803

Funny you say that, my first real exposure to seeing a 6th Gen driven that way was watching that young guy on YouTube reviewing the 6th Gen and the sheer joy on his face when he got on it sold me, I knew I had to have it, even if I didn't think I could afford it for a while, oh yes, I knew it would be mine. LOL

This is that video -

Exactly! Excitement is contagious. Ever see the new Ford GT 'Magnetic' commercial? A little kid on a bike comes upon a crowd of people surrounding what sounds like an angry nest of bees - he works his way into the crowd to see the Ford GT sitting there, menacing, idling and the crowd is mesmerized especially when the driver revs it.

It is a very inspiring and exciting commercial.

Watch it here:
https://www.youtube.com/watch?gclid=...60607183331:s&

[Raven87]

Originally Posted by Number 3

He way some of you are posting you must think an 8 speed trains soon is $1,000 more than the 6 speed.

Also, if you spend (as an example) several million to produce a commercial and many many more millions for air time, how much per car does that commercial cost? Let's just say you budget $20 million. At the current rate of sames that's around $350 per car. Or another way to look at it would be if you were making a HUGE profit of $5,000 per Camaro, and that would be big, yo need to sell 4,000 MORE Camaros to just break even on the advertising.

A lot of business decisions there especially when you plan on all the magazine comparisons done for free are all the advertising you need to reach enthusiasts........for free

And THAT kind of conservative thinking is one of the main reasons why the Camaro is lagging in sales. No bold, exciting advertising. You HAVE to show the car in motion.

Magazine pundits are idiots and most readers find their reviews silly, often referencing a 'Gotta Have It' factor, etc. Buyers want to see and hear the car to get excited. I can tell you all day long how great my car is but until YOU get up close and next to it, hear the exhaust, see the lines, you will probably not be nearly as excited - or likely to buy it.

If video wasn't powerful, YouTube would have failed years ago.

[merlin803]

Originally Posted by Number 3

He way some of you are posting you must think an 8 speed trains soon is $1,000 more than the 6 speed.

Also, if you spend (as an example) several million to produce a commercial and many many more millions for air time, how much per car does that commercial cost? Let's just say you budget $20 million. At the current rate of sames that's around $350 per car. Or another way to look at it would be if you were making a HUGE profit of $5,000 per Camaro, and that would be big, yo need to sell 4,000 MORE Camaros to just break even on the advertising.

A lot of business decisions there especially when you plan on all the magazine comparisons done for free are all the advertising you need to reach enthusiasts........for free

True. They must not feel like they need a marketing blitz, at least up to this point.

Which is why I say I am not sweating the sales numbers, if they aren't panicking or making a big effort to advertise or give incentives/rebates to move more cars then why should I worry about it?

[nvrsatisfied]

Originally Posted by merlin803

True. They must not feel like they need a marketing blitz, at least up to this point.

Which is why I say I am not sweating the sales numbers, if they aren't panicking or making a big effort to advertise or give incentives/rebates to move more cars then why should I worry about it?

Exactly!

[Raven87]

Originally Posted by Number 3

He way some of you are posting you must think an 8 speed trains soon is $1,000 more than the 6 speed.

Also, if you spend (as an example) several million to produce a commercial and many many more millions for air time, how much per car does that commercial cost? Let's just say you budget $20 million. At the current rate of sames that's around $350 per car. Or another way to look at it would be if you were making a HUGE profit of $5,000 per Camaro, and that would be big, yo need to sell 4,000 MORE Camaros to just break even on the advertising.

A lot of business decisions there especially when you plan on all the magazine comparisons done for free are all the advertising you need to reach enthusiasts........for free

And how well is all that free advertising working for GM right now? Let's see... almost third in sales with the worst May in 6 years.

Wow. Kind of a low bar to shoot for, don't you think?

[SuperSound]

Originally Posted by Raven87

And how well is all that free advertising working for GM right now? Let's see... almost third in sales with the worst May in 6 years.

Wow. Kind of a low bar to shoot for, don't you think?

And the Mustang is what, running maybe 1 ad to 10 by Dodge and is way out in first. It's not that simple. I'm not saying thought GM shouldn't try something though.


BTW another commercial I've never seen for Ford.

[Raven87]

Originally Posted by SuperSound

And the Mustang is what, running maybe 1 ad to 10 by Dodge and is way out in first. It's not that simple. I'm not saying thought GM shouldn't try something though.


BTW another commercial I've never seen for Ford.

Hardly 1 to 10, at least in my area. More Dodge than Ford, yes but their market share is increasing so yes, it is working for them.

'Not that simple'? Of course it is. If what you are doing is not working, to keep doing the same thing and expect different results is the definition of insanity.

A good ad campaign is worth its weight in gold, will increase sales, and improve profit. How much is NO ad campaign worth?

[Posaune]

Originally Posted by SuperSound

And the Mustang is what, running maybe 1 ad to 10 by Dodge and is way out in first. It's not that simple. I'm not saying thought GM shouldn't try something though.


BTW another commercial I've never seen for Ford.

I've seen this spot a bunch of times. Quick, simple and memorable.

[Raven87]

Originally Posted by Posaune

I've seen this spot a bunch of times. Quick, simple and memorable.

Yep. I've seen this one several times and especially on weekends. It is a great commercial and gets right to the point.

[shaffe]

Originally Posted by merlin803

True. They must not feel like they need a marketing blitz, at least up to this point.

Which is why I say I am not sweating the sales numbers, if they aren't panicking or making a big effort to advertise or give incentives/rebates to move more cars then why should I worry about it?

Well the previous months, I would say were ok but this was a bad month. I don't care what way you try to slice it, May was a terrible month for Camaro sales.

It is also only June 7th, so we will have to wait and see if they do any advertising/incentives. I would bet that those inside were a bit disappointed with May's numbers.

[SuperSound]

Originally Posted by Raven87

Hardly 1 to 10, at least in my area. More Dodge than Ford, yes but their market share is increasing so yes, it is working for them.

'Not that simple'? Of course it is. If what you are doing is not working, to keep doing the same thing and expect different results is the definition of insanity.

A good ad campaign is worth its weight in gold, will increase sales, and improve profit. How much is NO ad campaign worth?

Again, your area. If there are none in my area (which is the South where you can drive these cars all year) then what does that prove? Nothing, same as you saying there are ads in your area. There's no proof that ads are responsible for the Mustang's success, and certainly none proving that it is helping FCA sell significantly more Charger/Challengers. There's more proof the Hellcat is helping their sales. Again I'm not saying things don't need to change, but this fascination with TV spots leading to sales lacks any proof. If you can find some I'll be happy to change that opinion. But you don't sell 13k Mustangs, 9700 Camaros, and 7400 Challengers in April last year (which was peak for all 3 to date), months before any of these commercials came out and say there's a correlation.

[Raven87]

Originally Posted by SuperSound

Again, your area. If there are none in my area (which is the South where you can drive these cars all year) then what does that prove? Nothing, same as you saying there are ads in your area. There's no proof that ads are responsible for the Mustang's success, and certainly none proving that it is helping FCA sell significantly more Charger/Challengers. There's more proof the Hellcat is helping their sales. Again I'm not saying things don't need to change, but this fascination with TV spots leading to sales lacks any proof. If you can find some I'll be happy to change that opinion. But you don't sell 13k Mustangs, 9700 Camaros, and 7400 Challengers in April last year (which was peak for all 3 to date), months before any of these commercials came out and say there's a correlation.

If you think ads do NOT improve sales, you are clearly not business savvy. If that is the case my friend, then why would Apple, GM, Ford, or any other large, successful corporation advertise?

And there have been commercials all along for Mustangs and Challengers, not just starting late last year. Where have you been???

If you are convinced that ads do NOT help sales - and yes, it must be a good ad campaign - then you obviously know more than the ad agencies and the businesses both. You better go tell them.

You should research more before you post.

[Posaune]

Originally Posted by Raven87

If you think ads do NOT improve sales, you are clearly not business savvy. .

If it is a good ad. Not sure the dancing robots helped ATS sales.