[merlin803]

Originally Posted by SuperSound

Food for thought, I've never seen one actual commercial for the Mustang beyond generic Ford commercials talking about sales and financing offers. Didn't know any existed until someone posted some links to them on Youtube here. I've seen plenty of Dodge commercials, so it's not that I don't watch enough that they would appear. But there are plenty of new Mustangs around here, so obviously not hurting their sales. I think these advertisements are very much targeted to certain areas.

Also of note, I see a lot of people bring up the Dodge advertising. You may be interested to know their sales started climbing way before any of this advertising took place. Sales began a steady climb following the refresh for MY15 which went on sale late '14. They peaked in April '15...again long before Dodge ramped up on adds. Are they helping maintain sales? If you look at the graphs, they appear to be stabilizing again but at a higher resting point than prior to the refresh. Honestly the Challenger probably has the most stable long term sales because it's market is pretty set, big car retro styling buyers. So while advertising helps with awareness, there's not a lot of direct correlation with sales in this segment.

Where I would disagree on this point is that way too many people, I would say the vast majority, do not even know that there is a whole new Camaro that is not just a minor refresh. How would advertising the performance numbers and awards NOT help sales?

[SpeedIsLife]

Originally Posted by merlin803

Where I would disagree on this point is that way too many people, I would say the vast majority, do not even know that there is a whole new Camaro that is not just a minor refresh. How would advertising the performance numbers and awards NOT help sales?

Until they find our that to get the performance they're advertising you need to spend nearly $40,000?

[merlin803]

Originally Posted by SpeedIsLife

Until they find our that to get the performance they're advertising you need to spend nearly $40,000?

Who has a lower price to get that kind of performance???

[SuperSound]

Originally Posted by merlin803

Where I would disagree on this point is that way too many people, I would say the vast majority, do not even know that there is a whole new Camaro that is not just a minor refresh. How would advertising the performance numbers and awards NOT help sales?

No advertising "hurts" sales, just many times is ineffective for the cost/return on sales.

I think more problem lies in pricing of the LT cars and general lack of eagerness to sell these cars by the majority of dealers.

Also remember, it's the LT cars that need to sell. And people generally don't care about performance there, just features, price, MPG, and style.

[Baywire]

Originally Posted by SpeedIsLife

Until they find our that to get the performance they're advertising you need to spend nearly $40,000?

That price is accurate for the performance you're getting though.

People are unrealistic and cheap. Thinking you can get performance without paying a price is ridiculous.

455 HP/TQ for 40k is a steal btw.

Other notable cars with similar engine specs:

Mercedes (x)63 AMG 66k Starting
BMW (x)50i Series 66k Starting
BMW M4 65k Starting
Porsche 911 GT3 120k Starting
Audi RS5 70k Starting
Mustang Boss 302 42k Starting
Challenger Scat Pack 38k Starting
Corvette 55k Starting

[shaffe]

Originally Posted by SuperSound

No advertising "hurts" sales, just many times is ineffective for the cost/return on sales.

I think more problem lies in pricing of the LT cars and general lack of eagerness to sell these cars by the majority of dealers.

Also remember, it's the LT cars that need to sell. And people generally don't care about performance there, just features, price, MPG, and style.

Again you hit the nail on the head. It's the packaging of the car. In the car and driver test, the Camaro's as tested price was 38.8k!!! The Mustang was 32.5K. Yes granted GM probably sent them a car loaded with everything, but that is quite the price gap.

And earlier in this thread I optioned the two cars similarly, and the Camaro was constantly 2500+ more than Mustang

[SpeedIsLife]

Originally Posted by merlin803

Who has a lower price to get that kind of performance???

That's not the point..my point is..

John Doe watches commercial for 2017 SS..."award winning!" "best interior!" "0-60 in 3.9 seconds!" .."455 horsepower to thrill your senses!"

John Doe goes down to his local chevy dealership, talks to the salesman about the Camaro.."Well to get the leather interior and the V8 it's going to run you about $43,000 before taxes"

$40,000 is a BIG mental stumbling block for a lot of people.

I'm not saying it's a great performance value for the price, but the price, especially now that the economy is sliding back into a recession, is going to be a stinging point.

[nvrsatisfied]

Originally Posted by SpeedIsLife

That's not the point..my point is..

John Doe watches commercial for 2017 SS..."award winning!" "best interior!" "0-60 in 3.9 seconds!" .."455 horsepower to thrill your senses!"

John Doe goes down to his local chevy dealership, talks to the salesman about the Camaro.."Well to get the leather interior and the V8 it's going to run you about $43,000 before taxes"

$40,000 is a BIG mental stumbling block for a lot of people.

I'm not saying it's a great performance value for the price, but the price, especially now that the economy is sliding back into a recession, is going to be a stinging point.

My 2015 Mustang GT with performance package was 41k before taxes and it didn't have MRC or an 8 speed transmission. Camaro SS is a far better performance value.

[merlin803]

Originally Posted by SpeedIsLife

That's not the point..my point is..

John Doe watches commercial for 2017 SS..."award winning!" "best interior!" "0-60 in 3.9 seconds!" .."455 horsepower to thrill your senses!"

John Doe goes down to his local chevy dealership, talks to the salesman about the Camaro.."Well to get the leather interior and the V8 it's going to run you about $43,000 before taxes"

$40,000 is a BIG mental stumbling block for a lot of people.

I'm not saying it's a great performance value for the price, but the price, especially now that the economy is sliding back into a recession, is going to be a stinging point.

Only time will tell how successful this is going to be for GM, who knows, but I for one am glad that I had an option to pay a few thousand dollars more for the best performance, handling and IMHO styling and interior quality in it's class.

I wonder how many Mustang owners would like to have that option available to them? They probably will with the next Mustang but then their car is going to be $40,000+ too.

[nvrsatisfied]

Originally Posted by merlin803

Only time will tell how successful this is going to be for GM, who knows, but I for one am glad that I had an option to pay a few thousand dollars more for the best performance, handling and IMHO styling and interior quality in it's class.

I wonder how many Mustang owners would like to have that option available to them? They probably will with the next Mustang but then their car is going to be $40,000+ too.

I was one of them. Sold the Mustang and bought the Camaro. Never looked back. Very happy with the performance and price of the car.

[AlexM]

Originally Posted by SpeedIsLife

$40,000 is a BIG mental stumbling block for a lot of people.

[Raven87]

Originally Posted by SpeedIsLife

That's not the point..my point is..

John Doe watches commercial for 2017 SS..."award winning!" "best interior!" "0-60 in 3.9 seconds!" .."455 horsepower to thrill your senses!"

John Doe goes down to his local chevy dealership, talks to the salesman about the Camaro.."Well to get the leather interior and the V8 it's going to run you about $43,000 before taxes"

$40,000 is a BIG mental stumbling block for a lot of people.

I'm not saying it's a great performance value for the price, but the price, especially now that the economy is sliding back into a recession, is going to be a stinging point.

Even a commercial that preaches statistics etc is boring. If you want to create visceral excitement, SHOW the car doing what it is designed to do and that is have fun. Show an SS lighting up the tires. Show the vert with the top down and people laughing in the sun. And show the car chasing a Z06 around Laguna Seca.

SHOW THE DAMN CAR BEING PERFORMANCE DRIVEN!!! They need to create excitement and a buzz about this car, not hide it away.

Even a short clip of the car zipping down a straight is not exciting. Smoke those tires! Rev the engine while listening to the exhaust. Show it menacing and evil. Show it ripping a Scat Pack and a GT at a strip. PUSH THE CAR!

Good God GM - is there not ONE person in Marketing who has any balls? Can you not find ONE ad agency who has some idea what is means to have 460HP beneath your right foot?

Unbelievable. If you can't get it done GM, at least hire the ad agency that either Dodge or Ford is using.

[AlexM]

Originally Posted by Raven87

Even a commercial that preaches statistics etc is boring. If you want to create visceral excitement, SHOW the car doing what it is designed to do and that is have fun. Show an SS lighting up the tires. Show the vert with the top down and people laughing in the sun. And show the car chasing a Z06 around Laguna Seca.

SHOW THE DAMN CAR BEING PERFORMANCE DRIVEN!!! They need to create excitement and a buzz about this car, not hide it away.

Even a short clip of the car zipping down a straight is not exciting. Smoke those tires! Rev the engine while listening to the exhaust. Show it menacing and evil. Show it ripping a Scat Pack and a GT at a strip. PUSH THE CAR!

Good God GM - is there not ONE person in Marketing who has any balls? Can you not find ONE ad agency who has some idea what is means to have 460HP beneath your right foot?

Unbelievable. If you can't get it done GM, at least hire the ad agency that either Dodge or Ford is using.

Great ideas, GM should hire you for the AD campaign

[merlin803]

Originally Posted by Raven87

Even a commercial that preaches statistics etc is boring. If you want to create visceral excitement, SHOW the car doing what it is designed to do and that is have fun. Show an SS lighting up the tires. Show the vert with the top down and people laughing in the sun. And show the car chasing a Z06 around Laguna Seca.

SHOW THE DAMN CAR BEING PERFORMANCE DRIVEN!!! They need to create excitement and a buzz about this car, not hide it away.

Even a short clip of the car zipping down a straight is not exciting. Smoke those tires! Rev the engine while listening to the exhaust. Show it menacing and evil. Show it ripping a Scat Pack and a GT at a strip. PUSH THE CAR!

Good God GM - is there not ONE person in Marketing who has any balls? Can you not find ONE ad agency who has some idea what is means to have 460HP beneath your right foot?

Unbelievable. If you can't get it done GM, at least hire the ad agency that either Dodge or Ford is using.

Funny you say that, my first real exposure to seeing a 6th Gen driven that way was watching that young guy on YouTube reviewing the 6th Gen and the sheer joy on his face when he got on it sold me, I knew I had to have it, even if I didn't think I could afford it for a while, oh yes, I knew it would be mine. LOL

This is that video -