[FenwickHockey65]

Upcoming Top-End Product Named Cadillac CT6
General Motors

September 24, 2014

DETROIT – Cadillac announced today that its new, high-technology car positioned at the top of its range will be called Cadillac CT6.

“The Cadillac CT6 continues our brand’s elevation and global growth,” said Uwe Ellinghaus, Cadillac chief marketing officer. “CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology.”

When it launches in late-2015, the CT6 will expand the Cadillac range upwards – meaning it will not replace any current product. Positioned above today’s CTS and XTS product lines, the CT6 aims to join the elite group of top-class large luxury cars.

Currently in development, the new RWD-oriented sedan uses advanced, lightweight materials and new body construction techniques to reduce fuel consumption while enhancing driving dynamics and safety.

“This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans,” said Travis Hester, executive chief engineer, Cadillac CT6. “Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car.”

The model name CT6 is derived from Cadillac’s use of CTS for its centerpiece carline, the current version of which is Motor Trend Car of the Year for 2014, Road & Track’s Best Luxury Sedan and one of Car and Driver’s “10Best.” The name also indicates a coming shift to a simplified naming convention for future Cadillac models. Under this strategy, familiar lettering like “CT” would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models.

“As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally,” Ellinghaus said. “However, this will be an evolutionary process – we will only change a product’s name when the product itself is redesigned or an all-new model is created, as in this instance.”

The Cadillac CT6 will be assembled in Detroit, part of a previously announced $384 million investment in the Detroit-Hamtramck plant. Tools and equipment unique to the CT6 were installed recently at the plant. Production is slated to begin in the fourth quarter of 2015.

[Bhobbs]

Seems strange to announce something with so little information in the announcement.

[GretchenGotGrowl]

Originally Posted by FenwickHockey65

Upcoming Top-End Product Named Cadillac CT6
General Motors

September 24, 2014

DETROIT – Cadillac announced today that its new, high-technology car positioned at the top of its range will be called Cadillac CT6.

“The Cadillac CT6 continues our brand’s elevation and global growth,” said Uwe Ellinghaus, Cadillac chief marketing officer. “CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology.”

When it launches in late-2015, the CT6 will expand the Cadillac range upwards – meaning it will not replace any current product. Positioned above today’s CTS and XTS product lines, the CT6 aims to join the elite group of top-class large luxury cars.

Currently in development, the new RWD-oriented sedan uses advanced, lightweight materials and new body construction techniques to reduce fuel consumption while enhancing driving dynamics and safety.

“This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans,” said Travis Hester, executive chief engineer, Cadillac CT6. “Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car.”

The model name CT6 is derived from Cadillac’s use of CTS for its centerpiece carline, the current version of which is Motor Trend Car of the Year for 2014, Road & Track’s Best Luxury Sedan and one of Car and Driver’s “10Best.” The name also indicates a coming shift to a simplified naming convention for future Cadillac models. Under this strategy, familiar lettering like “CT” would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models.

“As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally,” Ellinghaus said. “However, this will be an evolutionary process – we will only change a product’s name when the product itself is redesigned or an all-new model is created, as in this instance.”

The Cadillac CT6 will be assembled in Detroit, part of a previously announced $384 million investment in the Detroit-Hamtramck plant. Tools and equipment unique to the CT6 were installed recently at the plant. Production is slated to begin in the fourth quarter of 2015.

It is about time. IMHO, the whole[*]TS touring sedan naming was getting old and didn't help the image of Cadillac one bit.

[Number 3]

This has catastrophe written all over it. cT to designate the cars? CT for Cadillac Truck might make sense. So what are trucks hen? And CUVs? And that will only make people think of Audi A6 the CTS competitor not thevA8. Maybe it woks.......just not for mr. All but assures the ATS will be CT2 and the CTS the CT4. But rest assured many will confuse CTS nd CT6

[DGthe3]

I was hoping for actual information about the car. And something other than alphabet soup for a name.

[TheCaptain]

Originally Posted by DGthe3

I was hoping for actual information about the car. And something other than alphabet soup for a name.

I'm with ya.
Where's the Elmiraj?

[KMPrenger]

Excited to see the car.

Don't like the name. Was hoping they'd get away from CTS, ATS, XTS...blah blah blah and go with actual, real names that have some feeling/meaning or sense of style and class with them.

Going to CT...whatever is no better in my opinion.

Seems very strange that this top of the line, high luxury large car will be a "6".

Right off the bat it makes me think "OK...there must be one or two higher than that."

Maybe I'm thinking about this too deep lol.

[DGthe3]

Originally Posted by KMPrenger

Excited to see the car.

Don't like the name. Was hoping they'd get away from CTS, ATS, XTS...blah blah blah and go with actual, real names that have some feeling/meaning or sense of style and class with them.

Going to CT...whatever is no better in my opinion.

Seems very strange that this top of the line, high luxury large car will be a "6".

Right off the bat it makes me think "OK...there must be one or two higher than that."

Maybe I'm thinking about this too deep lol.

My thought on the placement of '6' in the lineup is: does this compete with a BMW 5 series or a 7 series, or does it slot between them?

[FenwickHockey65]

I guess it leaves room for CT7/CT8 halo cars.

[Mr Twisty]

Well............... it's still better than TRD

[DGthe3]

Originally Posted by Mr Twisty

Well............... it's still better than TRD

You pronounce it as one word instead of a 3 individual letters, don't you?

You're not the only one

[Jason@JacFab]

Originally Posted by DGthe3

You pronounce it as one word instead of a 3 individual letters, don't you?

You're not the only one

Hahaha, I do the same thing...

Just read this article on Bangshift: http://bangshift.com/general-news/fr...ber-new-k-t-t/

Don't bother reading the second part about Bieber. I agree than the CT* naming strategy seems kind of dumb. Just a little disappointed in the lack of originality. They could really use some actual names.

[derklug]

^ This, I hate letter/number naming. Say you have a Seville, and everyone knew what you had. Now people have to look it up to even know what brand you are talking about.

[KMPrenger]

So I just took a look at the MotorTrend article on this. 119 comments when I looked at it and the majority of them are centered around the name. They don't like it....everyone thinks its stupid. Everyone wants an actual, meaningful name that we can actually remember.

If GM is keeping an eye on this at all they will quickly see the hate. Anyone think they'll change the name?