[Deputy Dog]

Originally Posted by MackSteelPrivateEye

Terrible ad...a lot of people mumbling about a little bit country and Rockn'Roll. Very little about the actual vehicles.

Yeh...A little Country a little bit Rock n Roll. Who made this crap up?? Who approved it??? Sad.

[Deputy Dog]

Originally Posted by Martinjlm

Geico, Farmers Insurance, and Progressive make some of the best commercials I’ve ever seen. Very entertaining. I have yet to spend a penny with GEICO, Farmers Insurance or Progressive.

Seriously? You compare an insurance commercial to a muscle car ad? Is an insurance commercial really supposed to get you excited about buying insurance? Do you belong to an insurance club to discuss insurance because its fun exciting hobby?

[Deputy Dog]

Originally Posted by Norm Peterson

Kind of a separate problem - Chevy insisted on hanging the 'SS' tag on all kinds of vehicles.

IIRC, SS was originally a Chevelle . . .


Norm

Yeh...we know. The key point it was a SS Chevelle. SS Monte Carlo, SS Impala, SS El Camino, SS Nova. All those SSs had actual names. Not some Bastard child that someone was to lazy to give a name. And I'm pretty sure the original SS was not a Chevelle but an Impala.

[Mighty Mouce]

Originally Posted by Deputy Dog

Seriously? You compare an insurance commercial to a muscle car ad? Is an insurance commercial really supposed to get you excited about buying insurance? Do you belong to an insurance club to discuss insurance because its fun exciting hobby?

I buy insurance each time I get sucked in by an exciting insurance ad...

[Boost Creep]

Originally Posted by Norm Peterson

Kind of a separate problem - Chevy insisted on hanging the 'SS' tag on all kinds of vehicles.

IIRC, SS was originally a Chevelle . . .


Norm

Impala in '62 was the first one I remember, then I think it was used on the Chevy II in '64 where there was even a I6 SS, then the Chevelle, then finally the Camaro.

[Doc]

Originally Posted by Number 3

Which is my point. If there was additional profit to be made with a Camaro TV commercial GM would be doing it. GM understands this.

Which goes to a point I've been making for several years now to explain why the Camaro isn't selling like it should; it's the car.

To the customer, perception is reality and their perception is that the Camaro as it is isn't a desirable car to purchase. Obviously their decision making process isn't dependent on performance. So what is it about the car that's holding them back from buying?

If Chevy is going to continue to price the car where it is, they need to up the ante on appearance and addressing the things that the larger customer base wants; not just what the fanboy enthusiast base wants. The vast majority of buyers will never sit there burning through their tires on a burnout because to them, that's dumb; you might as well just take a handful of $20's out of your wallet and set them on fire. Their perceptions about what is desirable are different from the fanboy enthusiasts. There are also a much greater number of them.

If Chevy wants to keep the Camaro where it is as far as looks, performance and price, which is for the much smaller fanboy enthusiast base, then they have to subsidize it with sales of something else. Right now that looks like trucks and SUV's, but the truck/SUV goldrush is going to saturate at some point in the future; once it does, then what?

Here's an interesting tidbit:

https://www.bloomberg.com/news/artic...station-wagons

Station wagons! Who among the highly experienced and all-knowing data gatherers saw that one coming?

Here's another one:

https://www.motortrend.com/news/asto...-classic-cars/

Save older legacy cars by making factory ev conversion kits for today. Great idea!


As for advertising, that "little bit of country, little bit of rock n' roll" ad didn't look like much of anything, other than whatever message it was supposed to have, was sponsored by a Chevy truck at the end. Didn't look like a truck ad at all to me.

There are opportunities and ideas to be had; they just need some visionaries to break out of the rut they're in, because right now even with trucks and SUV's; they're in a rut.

[Norm Peterson]

Originally Posted by Number 3

Which is my point. If there was additional profit to be made with a Camaro TV commercial GM would be doing it. GM understands this.

Isn't this really a situation where assuming that a Camaro commercial would do better than break even, it's not going to be as profitable as a Silverado commercial. Not as much to gain even if it was effective beyond the wildest expectations.

I suspect that the Silverado team has dreams of their truck taking over the #1 spot in that [much larger] segment, which ought to be giving them more 'clout' at the advertising feed trough.


Norm

[Norm Peterson]

Originally Posted by Deputy Dog

Seriously? You compare an insurance commercial to a muscle car ad? Is an insurance commercial really supposed to get you excited about buying insurance? Do you belong to an insurance club to discuss insurance because its fun exciting hobby?

So compare the Farmer's insurance ads against Chevy's "real people" ads. Which ones are entertaining to watch and which ones have you reaching for the channel-change button on the remote?

Chevy doesn't have a muscle car ad.


Norm

[Norm Peterson]

Originally Posted by Doc

To the customer, perception is reality and their perception is that the Camaro as it is isn't a desirable car to purchase. Obviously their decision making process isn't dependent on performance. So what is it about the car that's holding them back from buying?

If Chevy is going to continue to price the car where it is, they need to up the ante on appearance and addressing the things that the larger customer base wants; not just what the fanboy enthusiast base wants. The vast majority of buyers will never sit there burning through their tires on a burnout because to them, that's dumb; you might as well just take a handful of $20's out of your wallet and set them on fire. Their perceptions about what is desirable are different from the fanboy enthusiasts. There are also a much greater number of them.

I agree, the typical car consumer doesn't care about burnouts and such. But it should be possible to emphasize a leave your cares at home/back in the office, fun-to-drive spirit without focusing on the kinds of driving they'll never engage in.


Norm

[Norm Peterson]

Originally Posted by Doc

Here's another one:

https://www.motortrend.com/news/asto...-classic-cars/

Save older legacy cars by making factory ev conversion kits for today. Great idea!

I suspect that will work very well for those who value being seen in a classic sports car over the full experience of driving it.


Norm

[TheRealJA105]

Every Dodge commercial that has included a Hellcat in it is awesome and that seems to be working well for them

[MackSteelPrivateEye]

Originally Posted by TheRealJA105

Every Dodge commercial that has included a Hellcat in it is awesome and that seems to be working well for them

Yes...the ad probably even helps sell the base 6 cyl.

[BMR Sales]

Originally Posted by Number 3

Which is my point. If there was additional profit to be made with a Camaro TV commercial GM would be doing it. GM understands this.

you didn't get my point. Trucks are Super Profitable and therefore the Marketing Dollars go that way!

And as far as Marketing Dollars go, TV Commercials are a small part of the Equation. Chevy puts on Consumer Driving programs all over the country ( I get to Instruct at them when I have time). The most popular cars that people want to drive are Camaros! It costs a lot of money to do these programs.

[Martinjlm]

Originally Posted by Martinjlm

There was another where GM was promoting a Chevrolet Roadshow event (can't remember the real name for it) where Chevy basically appeared in different cities for two or three days at stadiums or fairgrounds and let people drive all the models. In the ad I'm thinking about, a young lady was behind the wheel of a Redhot SS and freaked out at the exhaust note. Then they showed her driving it around a banked track, giggling her ass off. Other cars were included in that same ad.

Originally Posted by BMR Sales

you didn't get my point. Trucks are Super Profitable and therefore the Marketing Dollars go that way!

And as far as Marketing Dollars go, TV Commercials are a small part of the Equation. Chevy puts on Consumer Driving programs all over the country ( I get to Instruct at them when I have time). The most popular cars that people want to drive are Camaros! It costs a lot of money to do these programs.

What are those events called? I cannot for the life of me remember what it's called.