[MrChrisLS3]

Like any business, there is a budget for advertising/marketing. They only have x amount of dollars to spend across the board.

Cars like the Camaro and the Corvette are profitable and they do want to sell as many as they can. However, the real competition for GM is in the "normal car" segment. They probably sell 8-10 Malibu or Cruze for every Camaro or Corvette they sell, heck, probably a lot more than that. Their bread is buttered by the commuter car, crossover, and truck line, and that is where they spend their money, because the competition for that dollar is fierce.

They are using the JD Power, and real people campaign because in this segment, buyers are not car specific so much. They want reliability, safety, and value, and GM hasn't had the best reputation in the distant past. The bulk of GM revenue comes from those folks that are shopping Camry, Accord, or Malibu, or F150, Ram, or Silverado. If you ask the average Joe on the street what the most reliable compact sedan is, Cruze or Malibu is probably not going to be the first thing they mention, yet, in reality, going by what JD Power measures as reliability (as in trips to the dealer on a tow truck) they are at the top.

When it comes to the performance line up, it's much easier and cheaper for them. All they have to do is rent some track time, and invite MotorTrend, Car and Driver and the like. They in turn do all the advertising for this segment. Right now, this is the best thing they can do. People that buy the performance cars are enthusiasts. Enthusiast tend to do more research, and tend to read, or watch things like "driver's car of the year" or Head to Head comparisons, and right now, GM has them all drooling over the new Camaro and the Corvette line up. They don't need to spend their money advertising these cars, the media does it for them, for free.

[torqueaddict]

^^Agreed! The people that are looking for performance cars know where and how to get the info they want. As long as GM keeps improving these cars, staying one step ahead of the competition and getting the recognition in the community and mags, everything will fall into place.

[Markinva]

How about some of the General Motors ads that we remember for high performance products?

One of my favorites is a guy driving his LS-1 Camaro down a highway. Comes upon some bikers. They wave him past, with a smile ��

The other one is a kid in his bedroom. He listens to the cars going by. He identifies some, then he gets excited about the new camaro sound

[guitarman8373]

Originally Posted by torqueaddict

^^Agreed! The people that are looking for performance cars know where and how to get the info they want. As long as GM keeps improving these cars, staying one step ahead of the competition and getting the recognition in the community and mags, everything will fall into place.

Indeed.

[Zack46]

Originally Posted by Frisbey

Not all marketing and advertising needs to be expensive,
Social media can be done VERY cost effectively.

I know it’s not a Camaro ad,
But this is a great example of an iconic ad.

https://youtu.be/uG0Ba-wef6M

It just takes a few good idea’s

[TunaMelt]

Somewhere at the GM headquarters there's a powerpoint presentation showing data that Camaro commercials don't give good returns. On that same presentation it shows a Silverado commercial is worlds better at making money.

[Martinjlm]

Originally Posted by Frisbey

Not all marketing and advertising needs to be expensive,
Social media can be done VERY cost effectively.

I know it’s not a Camaro ad,
But this is a great example of an iconic ad.

https://youtu.be/uG0Ba-wef6M

It just takes a few good idea’s

That is a very cool commercial. Thing is, that commercial speaks to people who already want or already have that kind of car. We’ll all look at it and think...”cool commercial....cool car”. Joe America will be ....”why would they show a kid driving like that? He’s clearly too young to drive. How much does something like that cost?”

[Battlezone580]

Originally Posted by guitarman8373

A great car sells itself anyway. How many Corvette commercials do you see? And by the way, not sure you're aware of the generation we live in but, no one wants cars, especially sporty, powerful, gas guzzling cars. We live in a world of pussies that uber and want ECO-friendly cars.

Just my .02

Maybe in Georgia that's the case. In California, everyone wants the most luxurious, sporty, fastest car you can buy.

Your logic is very flawed, your calling people pussies because they want to change the world for the better? Let people enjoy there Eco cars, and us car guys can enjoy what we love.

[SSummit]

Like it's been said, in this segment people do their own research and choose the car that speaks to them, they are always going to know to look at the Camaro, Challenger and Mustang. I feel the true reason some of you guys want Camaro advertising is so that other people, who wouldn't buy a Camaro or anything close will know actually know something about your Camaro, i.e. you want to impress the average Joe with your Camaro.

[Martinjlm]

Originally Posted by TunaMelt

Somewhere at the GM headquarters there's a powerpoint presentation showing data that Camaro commercials don't give good returns. On that same presentation it shows a Silverado commercial is worlds better at making money.

Could be. But I can tell you some of the "walking around" knowledge we've had at GM that Ford, FCA, Honda, Toyota, <fill in other brands> have....

• The GLOBAL automotive market is approaching 100 million vehicles / year
• CARS... everything from SMARTFORTWO to Bentley Mulsanne accounts for about 40% of whatever the total is in any given year, so that would be about 40 million cars. I am NOT including SPORTS CARS in that number....that will come later
• UTILITY VEHICLES, excluding VANS account for about 35% and growing, so thats about 35 million utilities in any given year, and going up each year
• PICKUP TRUCKS account for about 6% and almost all of that is in North America, so roughly 6 million pickups a year in North America
• SPORTS CARS....everything from Miata to Bugatti Chiron account for 600 - 700,000 a year GLOBALLY. Camaro, Corvette, Mustang, 370Z, pick-a-Porsche (except utes) are all included in that GLOBAL total. Oddly, Challenger and Charger are typically NOT included in this category. They are categorized as LARGE CARS like Impala and Taurus. Splitting the performance models out from the grocery getters is basically picking fly-poop from ground pepper.

So, if you are managing a company that sells about 3 million CARS a year, and about 3.5-4 million UTILITIES and PICKUPS a year and about 80,000 SPORTS CARS a year, and you're competing against companies with similar product splits, where are you going to put your advertising dollars?

The focus for sports cars is on identifying who those 80,000 potential buyers are, as well as the buyers for your competitors and focus marketing efforts in those places, where people already considering products like yours are likely to hang out. Like Daytona and other NASCAR events....like competing for Indianapolis 500 Pace Car....like introducing new models at Pebble Beach....like auctioning off S/N 001 of important models at Barrett-Jackson. Doing TV ads that millions view but only a few thousand actually care about is money NOT well spent.

[I`m Batman]

[MrChrisLS3]

Originally Posted by Battlezone580

Maybe in Georgia that's the case. In California, everyone wants the most luxurious, sporty, fastest car you can buy.

Your logic is very flawed, your calling people pussies because they want to change the world for the better? Let people enjoy there Eco cars, and us car guys can enjoy what we love.

While Los Angeles may have the highest concentration of movie stars, movie moguls, and rock stars, like any other city in this country, the overwhelming majority of people are just folks that are getting by, paying bills, and need something to get them to and from work with a stop at the store on the way home.

Now, I live in Houston. moved here from the middle of Mid West. Came here, and I swear that this is the Camaro capital of the world. Lived my whole life in KC and maybe saw a 1/2 dozen 5th gen Camaros on the road, not kidding. Here I see at least 1/2 dozen everyday just driving to work. Every once in a while they will throw a Camaro or Corvette commercial at us. But it's mostly trucks they push here.

the thing is that GM knows all too well, that Mustang people are Mustang people, Camaro people are Camaro people, etc. Brand loyalty is huge among these cars, so spending a ton of money in advertising for them is an exercise in mental masturbation. The people looking at Hondas, Toyotas and Kia's are the cross shoppers their after, as said, these shoppers are not car specific, they want reliability and value. They could care less what badge is on the car, as long as it serves their purpose. So this is where the money is spent, I don't care where you live, these are the vast majority of the cars on the road.

[90503]

OK...a Camaro commercial and a New Camaro commercial....a 2010-2012 5thGen commercial before the 5thGen Refresh...is hardly new....Still, much better than anything they'd produce now, 6 to 8 years later....

Originally Posted by I`m Batman

[cellsafemode]

is anyone who is a potential camaro buyer not aware of the camaro, is the question. And how many buyers of camaros are likely to have been buyers of the mustang or charger / challenger?

Perhaps market research shows that buyers stick to the brand they started out with - likely something they either chose as a kid or their parents got them into.

At that point, it makes little sense to spend money on marketing since your marketing is likely to be ineffective.

I think most of the media and such you see about mustang (compared to camaro) has to do with how the mustang is marketed internationally, while the camaro is not really. And so, the mustang benefits from marketing because other non-US markets dont have the history with the car.

I wish they'd market it more so it sold more and didn't get cancelled again, but at the same time, i know none of that marketing would have ever influenced my decision on buying a camaro. So i get why they aren't spending the cash on the ads.