Quote:
Originally Posted by SuperSound
You misunderstood me. I'm not saying the Hellcat is a failure, I'm saying that all the advertising they are doing isn't providing a return worth it. Media reviews of the Hellcat was all they needed and the reason demand exceeded capacity. The point of all the commercials/movie spots isn't to sell Hellcats, it's to sell Chargers and Challengers. And there hasn't been much of an uptick there. If anything one could say that all 3 (Mustang, Camaro, Challenger) have seen upticks (compared to last year) simply due to market/gas conditions.
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If they weren't selling and meeting the demands Dodge set forth you can bet it wouldn't be on a 10 year run and production would have stopped earlier than expected. Challenger is doing exactly what Dodge intended it to do. Challenger has been consistent. From Day 1, it wasn't the most popular choice. The 2010 Camaro was. To this day it still isn't the popular choice, the Camaro is.