Quote:
Originally Posted by SuperSound
You misunderstood me. I'm not saying the Hellcat is a failure, I'm saying that all the advertising they are doing isn't providing a return worth it. Media reviews of the Hellcat was all they needed and the reason demand exceeded capacity. The point of all the commercials/movie spots isn't to sell Hellcats, it's to sell Chargers and Challengers. And there hasn't been much of an uptick there. If anything one could say that all 3 (Mustang, Camaro, Challenger) have seen upticks (compared to last year) simply due to market/gas conditions.
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Again, not true. We don't know what their roi is from their marketing efforts. But I will venture to say that their sales numbers would be even lower had they not committed to plastering the charger all over every available media outlet. Just because it's not outselling the Camaro or Mustang doesn't make it a failure. Like Reese Bobby taught us, there's nothing wrong with 2nd or 3rd, or hell even 4th. There are quite a number of midsize sedans that ain't camrys that are profitable for their respective companies.