11-09-2018, 01:34 PM | #29 |
Drives: 2018 Hot Wheels Camaro 2SS Join Date: May 2018
Location: Cornelius, NC
Posts: 69
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I'm not as well versed as most on here as far as advertising or the car corporate world. So my simplistic observations.
I've had people ask what kind of car I was driving, people tell me nice Challenger, people tell me they didn't know Camaros were still made. Ford and Dodge apparently see value in spending advertising dollars since there are ads for Mustangs and Challengers If I'm not mistaken, those vehicles are selling better than the Camaro, despite the Dodges being seriously old platforms. The Camaro is also a better performing car in most cases than either Ford or Dodge. |
11-09-2018, 02:07 PM | #30 |
Drives: 21 Bronco Join Date: Jun 2012
Location: Carol Stream
Posts: 6,023
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It was, but you know what. I remembered what the ad was for, so I guess it worked it didn't it LOL.
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11-09-2018, 03:09 PM | #31 |
Drives: 2013 Camaro ZL1 convertible IOM Join Date: Feb 2008
Location: Lewisville, TX
Posts: 270
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Ford and Dodge are also advertising their Pony Halo cars. I've seen recent TV ads for the GT350, and Dodge is STILL running print ads for the Demon, and it's not even in production anymore. And we've all seen the Dodge Muscle Car TV commercials. Here's a hint, Chevy geniuses: if someone is "Eating our lunch" in sales (Al Oppenheiser's very words), you may want to TRY WHAT THEY ARE DOING DIFFERENT FROM YOU. And that difference is ADVERTISING.
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11-09-2018, 03:16 PM | #32 | |
Retired from GM
Drives: 2017 Camaro Fifty SS Convertible Join Date: Mar 2017
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Quote:
“Frankly, [Mustang] have been eating our lunch. The low [transaction prices] of a four-cylinder ... that’s where the bulk of the sales are and that’s where our pricing strategy needed improvement. We plan to go head to head — and win.” He was very specifically talking about on the low end. SS sales are fine and pretty much where they have always been expected to be. Al was discussing the lineup changes, including the addition of the 2.0T 1LE.
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11-09-2018, 03:50 PM | #33 | |
Drives: 21 Bronco Join Date: Jun 2012
Location: Carol Stream
Posts: 6,023
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Quote:
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11-09-2018, 05:04 PM | #34 | |
Drives: 2017 2LT/RS & 2013 2LT/RS vert Join Date: May 2014
Location: Georgia
Posts: 383
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GM needs a new commercial like this.
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11-09-2018, 05:17 PM | #35 |
Hail to the King baby!
Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008
Location: Illinois
Posts: 12,156
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I've tried to get this across without success.
GM does not need to advertise to anyone on this site. So anyone that comes here and says GM needs to advertise??? To whom? For GM to make a "hot commercial" would cost probably a few million dollars. And then for all the folks that want "hot commercial" on the Super Bowl for Camaro, well that was $5,000,000 last I checked so lets just say making a commercial and 1 Super Bowl add would run GM $10,000,000. Well if GM had a WHOPPING 10% margin on a Camaro with an average ATP of $35,000 you would need to sell an additional additional 3,000 Camaros to just break even. Of course that's one example, but running multiple, regular ads on primetime TV would probably add up to even more. Pretty sure GM knows far more than you or I do on whether that is a good business decision. The Camaro is being actively marketed. And as I've also tried to point out there is a difference between advertising and marketing.
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"Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley
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11-09-2018, 05:36 PM | #36 | |
Drives: 2017 2LT/RS & 2013 2LT/RS vert Join Date: May 2014
Location: Georgia
Posts: 383
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Quote:
"The Camaro is being actively marketed." Where? |
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11-09-2018, 06:20 PM | #37 |
Hail to the King baby!
Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008
Location: Illinois
Posts: 12,156
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ummmmm NASCAR for starters.
Look at any magazine comparison. How many events do you see Camaros? Those aren't magically appearing. SEMA
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"Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley
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11-09-2018, 06:24 PM | #38 |
Drives: 2017 SS 1LE, 2016 1SS (previous) Join Date: Apr 2016
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11-09-2018, 06:59 PM | #39 |
You can only YOLO once.
Drives: '16 2SS & '15 Subaru Forester Join Date: Jan 2016
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They blew their Camaro Marketing Wad on product placement in crappy Transformers Movies.
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11-10-2018, 02:45 AM | #40 |
Drives: 18 Camaro 2SS, 07 Saturn Ion Join Date: Apr 2018
Location: North Branch, MI
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GM has the ability to do some amazing commercials. I find this stunning in every aspect...the visuals, the sound, the egregious tire smoke. It's a shame they didn't put something like this together for the Camaro.
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11-10-2018, 03:54 AM | #41 |
Drives: 2018 Audi TT RS Join Date: Jan 2014
Location: Navarre, Florida
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I don’t want more people on the road driving Camaro’s. Lol.
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11-10-2018, 09:09 AM | #42 | |
Drives: 2018 Camaro ZL1 Nightfall Grey Join Date: Jun 2015
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Quote:
https://youtu.be/uG0Ba-wef6M
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