11-08-2018, 12:00 PM | #1 |
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Why Didn’t and Doesn’t Chevy NA Advertise the Camaro?
Why does Chevy for North America do almost nothing?
I was in Europe a few weeks back and saw all kinds of Camaro ads. If you look at Chevy Europes social media pages, they have Corvette and Camaro all over. I see almost ZERO ads from Chevy NA for the Camaro. Cross city lines and Ford has all kinds of ads for the Mustang... I totally understand Camaro is not the focus seller in NA, but it looks like they aren’t even trying! |
11-08-2018, 12:45 PM | #2 |
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They're waiting for it to win a JD Powers award so they can discuss it with a few people sitting at a table on the freeway.
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11-08-2018, 12:48 PM | #3 | |
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I don't think they need to have a focused campaign for the Camaro, but I do think once they get away from those god awful real people ads, they should at least feature the Camaro in some of the ads. The other day I saw a dodge ad, it featured the Challenger, Charger and SRT Durango just blasting around, at the end of the ad was a lease special for a Journey. |
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11-08-2018, 01:26 PM | #4 |
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Maybe because in America most people have families and can't afford the Camaro/Corvette so why spend the money on advertising on a sports car when they can sell an SUV or truck? I also read once that high end cars like Ferrari and Lamborghini don't do ads because the car "sells itself" as they say.
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11-08-2018, 01:35 PM | #5 |
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Sorry, guys. Just had a “WTF” moment opening instagram during lunch and being greeted by a Chevy Europe ad/post of the Camaro. Then remembering the cool ad they had on Halloween and all the ads I remembered in Europe:
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11-08-2018, 01:36 PM | #6 | |
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Ford out advertises and out sells with the Mustang even though their #1 and #2 focus is and has been F150. |
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11-08-2018, 01:44 PM | #7 |
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the Corvette is in a different category from the Camaro in terms of sales and advertising strategy.
also the 5thgen Camaro found it's way into a lot of tv shows and movies, and there doesn't seem to be the effort to do the same with the 6. |
11-08-2018, 02:15 PM | #8 |
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Serious question: what awards does jd bestow to Chevy ?
Btw I think g6 Camaros are awesome. |
11-08-2018, 02:31 PM | #9 | |
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They can do a funny ad for Cadillac, ...
but can't do ANY ad for Camaro. A bold Camaro ad would be cool just to be seeing your car in action on TV...Chevy can't figure it out yet. |
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11-08-2018, 02:38 PM | #10 |
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I propose we put together a Go Fund Me page for Chevy to help pay for a Super cool Camaro ad, put together by the best ad agencies in the biness.
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11-08-2018, 02:40 PM | #11 | |
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11-08-2018, 02:48 PM | #12 | |
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11-08-2018, 03:14 PM | #13 |
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Lol yes it is....but I sure enjoy watching them burn rubber and race those Chargers & Challengers! I wish Chevy would do just ONE decent commercial for the Camaro.
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11-08-2018, 03:16 PM | #14 |
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This relates back to the culture at GM. When the 4th gen ended production, lack of continued advertisement was a major criticism to the death of the cars. GM response then and I am sure as is now is that they have a set budget for advertising in North America and focus on high volume sales vehicles in competitive market classes, trucks, cross overs etc. In Europe it would seem as a cultural play than anything, here you have a cool American product that can be used to drum up attention to the brand (GM/Chevrolet) in terms of recognition and possibly changing attitudes.
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