Help! Can’t get more than 1K off a 19 ZL1 locally

Darkpassenger91 · 05-28-2019, 12:07 AM

I finally decided to pull the trigger on a ZL1. Wanted a Garnet Red but missed the 19 order cycle and none available locally. So I went with my second choice, 19 ZL1 A10 Convertible Nav Black and found two local in SoCal,

Car A at 73,785 w/ CF insert
Car B at 73,300 no CF insert and windscreen already included.
Both sitting on the lots for at least two months but only 3 miles on the odometer. (Likely no test drives at least)

I got an online price from B at 70,964 incl the 1.5k incentives but I wanted the insert so I went to A first.

They had it marked up to over 75k with paint protection, theft etching and door guard “protection”. After going back and forth for an hour they’d agree to take the $700 etching away and would only give me $1000 off MSRP plus the 1.5k in GM incentives for a price of 72k

If 1k is the best I can do off a local one I think I should wait and just order a ‘20 Garnet through Becky or Mike the Chevy dude.

Am I crazy or are they?

cbr1100xx · 05-28-2019, 12:51 AM

I'd buy used. These things depreciate $10K overnight. You sure you want a convertible? I'm in SoCal too and being always sunny, it's like driving an oven on wheels. My g/f had a vert and I couldn't stand it except at night.

Oh, and the dealer is crazy I think, not you.

18LTLoveIt · 05-28-2019, 10:26 AM

Quote:

Originally Posted by cbr1100xx

I'd buy used. These things depreciate $10K overnight. You sure you want a convertible? I'm in SoCal too and being always sunny, it's like driving an oven on wheels. My g/f had a vert and I couldn't stand it except at night.

Oh, and the dealer is crazy I think, not you.

Verts have their limitations, with additional maintenance. Early morning and evening best times to drop the top.

Can'tHave2MuchHP · 05-28-2019, 04:52 PM

Somethings to keep in mind...In general, MSRP and Dealer Invoice are not much apart in the scheme of things, generally around $1500-$2000 on ZL1s. If there are no incentives, customer cash, or conquest running, all the dealer can do is take away from their front end profit. By giving you a $1000 off, which isn't a bad discount, they took their gross profit down significantly. If you don't finance through them, buy some protection packages, etc. they aren't all that better off for selling it to you than keeping it for advertising. Having the ZL1 in the window may help bring in 1-3 customers that will buy Equinox's and make them more in profit than selling the ZL1 ever could. Dealers don't have a 20% margin to negotiate with you, or a 100% like traditional retail. GM keeps that margin on the car when they sell it to the dealer (whatever the number is) at near list pricing and then chooses what to do with the margin afterwards in the form of incentives, customer cash, conquest cash, etc. to help move inventory.

05-28-2019, 12:07 AM	#1
Darkpassenger91 Drives: Camaro 1LT Join Date: May 2019 Location: Santa Barbara Posts: 5	Help! Can’t get more than 1K off a 19 ZL1 locally I finally decided to pull the trigger on a ZL1. Wanted a Garnet Red but missed the 19 order cycle and none available locally. So I went with my second choice, 19 ZL1 A10 Convertible Nav Black and found two local in SoCal, Car A at 73,785 w/ CF insert Car B at 73,300 no CF insert and windscreen already included. Both sitting on the lots for at least two months but only 3 miles on the odometer. (Likely no test drives at least) I got an online price from B at 70,964 incl the 1.5k incentives but I wanted the insert so I went to A first. They had it marked up to over 75k with paint protection, theft etching and door guard “protection”. After going back and forth for an hour they’d agree to take the $700 etching away and would only give me $1000 off MSRP plus the 1.5k in GM incentives for a price of 72k If 1k is the best I can do off a local one I think I should wait and just order a ‘20 Garnet through Becky or Mike the Chevy dude. Am I crazy or are they?

05-28-2019, 12:51 AM	#2
cbr1100xx Account Suspended Drives: '14 Jetta 1.8, '19 1SS Join Date: Mar 2010 Location: San Diego Posts: 886	I'd buy used. These things depreciate $10K overnight. You sure you want a convertible? I'm in SoCal too and being always sunny, it's like driving an oven on wheels. My g/f had a vert and I couldn't stand it except at night. Oh, and the dealer is crazy I think, not you.

05-28-2019, 04:52 PM	#4
Can'tHave2MuchHP Drives: Fast Join Date: Mar 2015 Location: Michigan Posts: 3,696	Somethings to keep in mind...In general, MSRP and Dealer Invoice are not much apart in the scheme of things, generally around $1500-$2000 on ZL1s. If there are no incentives, customer cash, or conquest running, all the dealer can do is take away from their front end profit. By giving you a $1000 off, which isn't a bad discount, they took their gross profit down significantly. If you don't finance through them, buy some protection packages, etc. they aren't all that better off for selling it to you than keeping it for advertising. Having the ZL1 in the window may help bring in 1-3 customers that will buy Equinox's and make them more in profit than selling the ZL1 ever could. Dealers don't have a 20% margin to negotiate with you, or a 100% like traditional retail. GM keeps that margin on the car when they sell it to the dealer (whatever the number is) at near list pricing and then chooses what to do with the margin afterwards in the form of incentives, customer cash, conquest cash, etc. to help move inventory.

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