ZL1 1LE Pricing

wildmark · 03-12-2021, 09:38 AM

Looking to upgrade from my 18 ZL1 to a brand new ZL1 1LE, I now use my car mainly for the track so I might as well have the track focused version.

My question is, what have people seen the ZL1 1LE going for lately, discount wise?

Thank you in advance.

Checkmate1 · 03-12-2021, 09:42 AM

Best I have seen so far is $6,000 - $7,000 off sticker. That was only because it was a year end sale in 2020.

There are massive inventory shortages so don't expect to pay much less than sticker these days.

The best discounts to date on these 'new' 1LE's was back in March 2019. Since then, all close to sticker.

The way the world is these days.

wildmark · 03-12-2021, 10:04 AM

Quote:

Originally Posted by Checkmate1

Best I have seen so far is $6,000 - $7,000 off sticker. That was only because it was a year end sale in 2020.

There are massive inventory shortages so don't expect to pay much less than sticker these days.

The best discounts to date on these 'new' 1LE's was back in March 2019. Since then, all close to sticker.

The way the world is these days.

Thanks for the input, that's exactly what I have been seeing!

jaybee924 · 03-12-2021, 03:47 PM

Look up Donohoo Chevy in Fort Payne, Alabama they have some new ZL1's What was said up top is about right.

I got my ZL1 on New years Eve when they had the employee price match

ZX-10R · 03-12-2021, 03:52 PM

Find an "as new" car with 3000 or less miles on it for $10+k off retail, they are out there - best way to buy a car imo, assuming you can interview the owner. Break in isn't as big of a deal now, unless the previous owner totally babied the car (and did the first oil change) compression will be fine

ZLAV1N · 03-12-2021, 04:05 PM

Quote:

Originally Posted by ZX-10R

Find an "as new" car with 3000 or less miles on it for $10+k off retail, they are out there - best way to buy a car imo, assuming you can interview the owner. Break in isn't as big of a deal now, unless the previous owner totally babied the car (and did the first oil change) compression will be fine

In my opinion.... do this. You will save a bunch of cash. I have bought 3 lightly used Camaros - 2010 SS, 2013 ZL1, 2017 ZL1. All had less than ~6k miles and all were perfectly cared for. Great idea to have a conversation with the seller and you can usually tell if the person takes care of their car. Just my opinion.
Good Luck!

Z28COP · 03-12-2021, 05:46 PM

Quote:

Originally Posted by jaybee924

Look up Donohoo Chevy in Fort Payne, Alabama they have some new ZL1's What was said up top is about right.

I got my ZL1 on New years Eve when they had the employee price match

What he said ^. They will get you all the rebates etc, you qualify for. Ex: current GM leased vehicle discount, Competitors vehicle discount.

wildmark · 03-22-2021, 09:45 PM

Quote:

Originally Posted by jaybee924

Look up Donohoo Chevy in Fort Payne, Alabama they have some new ZL1's What was said up top is about right.

I got my ZL1 on New years Eve when they had the employee price match

Just curious, how much did Employee Match knock off?

ZLE dude · 03-23-2021, 06:53 AM

Quote:

Originally Posted by Checkmate1

Best I have seen so far is $6,000 - $7,000 off sticker. That was only because it was a year end sale in 2020.

There are massive inventory shortages so don't expect to pay much less than sticker these days.

The best discounts to date on these 'new' 1LE's was back in March 2019. Since then, all close to sticker.

The way the world is these days.

Ain't that the truth. I waited over a year for those March 2019 discounts and managed to pick mine up for 59.3K. Haven't seen a sale like that since...

43Camaro · 03-23-2021, 07:08 AM

So I just purchased mine about one week ago, $5,000 off sticker and they ordered me the CF front dash insert piece for free. The $5,000 was all rebates though, $1000 $1000 and first responder which was almost $3,000.

WhiteMale · 03-23-2021, 09:47 AM

I really got nowhere except to rake them over the coals on my trade where I got a very good deal that I'm happy with. Besides any rebate/incentive, they weren't interested in much besides 1K off for their financing "deal". I think I got a tint job out of it and that was it. Sales numbers are poor and as of a few days ago the line is shutdown so I didn't see any room for a dealer being willing to budge.

Big Surprise · 03-23-2021, 11:20 AM

Quote:

Originally Posted by wildmark

Just curious, how much did Employee Match knock off?

On my 2021 Zl1 1le it was right at $6000.00

JSH · 03-23-2021, 11:26 AM

Quote:

Originally Posted by wildmark

Looking to upgrade from my 18 ZL1 to a brand new ZL1 1LE, I now use my car mainly for the track so I might as well have the track focused version.

My question is, what have people seen the ZL1 1LE going for lately, discount wise?

Thank you in advance.

I paid $70k last June and I can't believe Chevy is doing more than a couple of $1000 discount now, if any.

Can'tHave2MuchHP · 03-23-2021, 03:25 PM

Let me start by saying I own a Chevy dealer among other things. The answer to this question wildly varies depending on your zip code (rebates vary by location), the monthly programs, and the GM discount you qualify for. The pricing discussion with a Chevy ALWAYS starts at what program you qualify for. There's two different tiers of discount and a few different ways to get each. The best discount is GM Employee which is approximately 5% off MSRP. The second one is GM Supplier, around 2.5% off MSRP. Depending on who you know and what you do, you may qualify for one of the tiers (Work as an Educator, military, GM employee relative, or work for a supplier to GM etc.). Check your workplace against this website to see if yours counts. A surprisingly wide variety do. https://www.gmsupplierdiscount.com/about-the-discount/

Then there are the complex world of rebates which not only vary month to month, but customer to customer, vehicle to vehicle, and location to location. Rebates subtract off the sale price you qualify for as determined above. Rebates are relatively general on cars like ZL1's and they're pretty few and far in between. There's also different amounts of rebate or "consumer cash" between financing through GM Financial or through your own lender/bank or a lender your dealer is able to procure the best rate for you from.

There are technically 4 "prices" for Chevrolet vehicles. In order from highest to lowest:
MSRP - $70,000 for example
Invoice - $68,000 (This is what the dealer paid GM for the vehicle)
Supplier - $65,000
Employee $62,500

This means that whenever a dealer sells for Supplier or Employee, the dealer is negative on the books until GM refunds the dealer the difference to restore profitable transactions. A VERY common misconception is that dealers have thousands and thousands of dollars of margin on vehicles and if you "barter" hard enough, dealers will just start passing out thousands at a crack. This is not true. Dealers have around $2000 in margin to play with on ZL1s. Even less on cheaper vehicles. Compared to retail, restaurants, etc. the profit margin as a percentage of selling price is fairly pitiful as a dealer.

Please note a few things:

1) Dealers cannot give Supplier or Employee discount to those who do not qualify for it. All GM discounts require a PIN number to be provided to the dealer. We then provide this to GM in order to redeem the refund to recover our loss. For this reason, a dealer cannot just honor employee or supplier for someone who doesn't actually qualify for the program.
2) Dealers are not allowed to discount the selling price below GM Employee program price. It is against the dealer agreement.
3) Once the sell price is determined, say Employee, all rebates and consumer cash are subtracted from that price. As an above poster mentioned, rebates and consumer cash do not count as discounting the vehicle. This is because rebates and consumer cash come FROM GM. Not from the dealer.

Long story made longer, pricing on new vehicles, especially big three vehicles, is very complex. It takes months for sales consultants even to learn it inside and out. The complexity of the pricing process makes it seem like dealers are scamming you but in reality a lot of dealers these days run a pretty clean process and the immense competition means that most dealers will quote within dollars of each other if both have equal information. If you're getting a drastically different quote at one dealer to another, something is wrong. One of the dealers has wrong or better info from you OR are assuming a discount tier or leaving out fees/taxes etc. to lure you in the door.

I'm willing to discuss any questions about this subject. I'll break down any deal you're given. I can tell you that you'll be very hard pressed to find a dealer that will discount these vehicles very much at current times.

03-12-2021, 09:38 AM	#1
wildmark Drives: 2014 Chevrolet SS Join Date: Aug 2017 Location: Lutz, Florida Posts: 44	ZL1 1LE Pricing Looking to upgrade from my 18 ZL1 to a brand new ZL1 1LE, I now use my car mainly for the track so I might as well have the track focused version. My question is, what have people seen the ZL1 1LE going for lately, discount wise? Thank you in advance. __________________ 2021 Cadillac Escalade Sport 2020 Mercedes AMG E63S 2018 Chevrolet Camaro ZL1 1991 Dodge Stealth R/T Twin Turbo

03-12-2021, 09:42 AM	#2
Checkmate1 Drives: Garnet Red / ZL1 1LE Join Date: Apr 2016 Location: Bel Air, MD Posts: 495	Best I have seen so far is $6,000 - $7,000 off sticker. That was only because it was a year end sale in 2020. There are massive inventory shortages so don't expect to pay much less than sticker these days. The best discounts to date on these 'new' 1LE's was back in March 2019. Since then, all close to sticker. The way the world is these days. __________________ #SAVETHEMANUALS

03-23-2021, 07:08 AM	#10
43Camaro Drives: [COTW 8/3/15] 2010 Camaro SS L99 Join Date: Mar 2015 Location: Mooresville NC Posts: 434 View My Garage	So I just purchased mine about one week ago, $5,000 off sticker and they ordered me the CF front dash insert piece for free. The $5,000 was all rebates though, $1000 $1000 and first responder which was almost $3,000. __________________ A Little bit of power. ALL WORK DONE BY ME! Just added 2021 ZL1 1LE to the Stable! https://www.camaro5.com/forums/showthread.php?t=418273

03-12-2021, 03:47 PM	#4
jaybee924 Drives: R.I.P. 2021 ZL1 & 2019 Rd Garn 2SS Join Date: Dec 2019 Location: Chattanooga, TN Posts: 268	Look up Donohoo Chevy in Fort Payne, Alabama they have some new ZL1's What was said up top is about right. I got my ZL1 on New years Eve when they had the employee price match

03-12-2021, 03:52 PM	#5
ZX-10R Drives: 2019 ZL1 Riverside Join Date: Apr 2020 Location: Charlotte, NC Posts: 1,138	Find an "as new" car with 3000 or less miles on it for $10+k off retail, they are out there - best way to buy a car imo, assuming you can interview the owner. Break in isn't as big of a deal now, unless the previous owner totally babied the car (and did the first oil change) compression will be fine

03-23-2021, 09:47 AM	#11
WhiteMale Drives: 23 ZL1 A10 Rapid Blue Join Date: Aug 2020 Location: MO Posts: 1,997	I really got nowhere except to rake them over the coals on my trade where I got a very good deal that I'm happy with. Besides any rebate/incentive, they weren't interested in much besides 1K off for their financing "deal". I think I got a tint job out of it and that was it. Sales numbers are poor and as of a few days ago the line is shutdown so I didn't see any room for a dealer being willing to budge.

03-23-2021, 03:25 PM	#14
Can'tHave2MuchHP Drives: Fast Join Date: Mar 2015 Location: Michigan Posts: 3,696	Let me start by saying I own a Chevy dealer among other things. The answer to this question wildly varies depending on your zip code (rebates vary by location), the monthly programs, and the GM discount you qualify for. The pricing discussion with a Chevy ALWAYS starts at what program you qualify for. There's two different tiers of discount and a few different ways to get each. The best discount is GM Employee which is approximately 5% off MSRP. The second one is GM Supplier, around 2.5% off MSRP. Depending on who you know and what you do, you may qualify for one of the tiers (Work as an Educator, military, GM employee relative, or work for a supplier to GM etc.). Check your workplace against this website to see if yours counts. A surprisingly wide variety do. https://www.gmsupplierdiscount.com/about-the-discount/ Then there are the complex world of rebates which not only vary month to month, but customer to customer, vehicle to vehicle, and location to location. Rebates subtract off the sale price you qualify for as determined above. Rebates are relatively general on cars like ZL1's and they're pretty few and far in between. There's also different amounts of rebate or "consumer cash" between financing through GM Financial or through your own lender/bank or a lender your dealer is able to procure the best rate for you from. There are technically 4 "prices" for Chevrolet vehicles. In order from highest to lowest: MSRP - $70,000 for example Invoice - $68,000 (This is what the dealer paid GM for the vehicle) Supplier - $65,000 Employee $62,500 This means that whenever a dealer sells for Supplier or Employee, the dealer is negative on the books until GM refunds the dealer the difference to restore profitable transactions. A VERY common misconception is that dealers have thousands and thousands of dollars of margin on vehicles and if you "barter" hard enough, dealers will just start passing out thousands at a crack. This is not true. Dealers have around $2000 in margin to play with on ZL1s. Even less on cheaper vehicles. Compared to retail, restaurants, etc. the profit margin as a percentage of selling price is fairly pitiful as a dealer. Please note a few things: 1) Dealers cannot give Supplier or Employee discount to those who do not qualify for it. All GM discounts require a PIN number to be provided to the dealer. We then provide this to GM in order to redeem the refund to recover our loss. For this reason, a dealer cannot just honor employee or supplier for someone who doesn't actually qualify for the program. 2) Dealers are not allowed to discount the selling price below GM Employee program price. It is against the dealer agreement. 3) Once the sell price is determined, say Employee, all rebates and consumer cash are subtracted from that price. As an above poster mentioned, rebates and consumer cash do not count as discounting the vehicle. This is because rebates and consumer cash come FROM GM. Not from the dealer. Long story made longer, pricing on new vehicles, especially big three vehicles, is very complex. It takes months for sales consultants even to learn it inside and out. The complexity of the pricing process makes it seem like dealers are scamming you but in reality a lot of dealers these days run a pretty clean process and the immense competition means that most dealers will quote within dollars of each other if both have equal information. If you're getting a drastically different quote at one dealer to another, something is wrong. One of the dealers has wrong or better info from you OR are assuming a discount tier or leaving out fees/taxes etc. to lure you in the door. I'm willing to discuss any questions about this subject. I'll break down any deal you're given. I can tell you that you'll be very hard pressed to find a dealer that will discount these vehicles very much at current times.

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