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11-08-2018, 12:00 PM
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#1 |
      
Drives: 2017 SS 1LE, 2016 1SS (previous) Join Date: Apr 2016
Location: Metro-Detroit
Posts: 1,863
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Why Didn’t and Doesn’t Chevy NA Advertise the Camaro?
Why does Chevy for North America do almost nothing?
I was in Europe a few weeks back and saw all kinds of Camaro ads. If you look at Chevy Europes social media pages, they have Corvette and Camaro all over. I see almost ZERO ads from Chevy NA for the Camaro. Cross city lines and Ford has all kinds of ads for the Mustang... I totally understand Camaro is not the focus seller in NA, but it looks like they aren’t even trying! |
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11-08-2018, 12:45 PM
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#2 |
     
Drives: 2017 Mosaic Bk ZL1 M6 Join Date: Jul 2009
Location: South of Raleigh, NC
Posts: 9,477
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They're waiting for it to win a JD Powers award so they can discuss it with a few people sitting at a table on the freeway.
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11-08-2018, 12:48 PM
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#3 | ||
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Drives: 21 Bronco Join Date: Jun 2012
Location: Carol Stream
Posts: 6,024
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Quote:
I don't think they need to have a focused campaign for the Camaro, but I do think once they get away from those god awful real people ads, they should at least feature the Camaro in some of the ads. The other day I saw a dodge ad, it featured the Challenger, Charger and SRT Durango just blasting around, at the end of the ad was a lease special for a Journey.
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11-08-2018, 01:26 PM
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#4 |
Drives: Chevys at the limit Join Date: Nov 2010
Location: SLC, UT
Posts: 9,621
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Maybe because in America most people have families and can't afford the Camaro/Corvette so why spend the money on advertising on a sports car when they can sell an SUV or truck? I also read once that high end cars like Ferrari and Lamborghini don't do ads because the car "sells itself" as they say.
Cheers, Kayla L. 801.545.4215 |
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11-08-2018, 01:35 PM
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#5 |
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Drives: 2017 SS 1LE, 2016 1SS (previous) Join Date: Apr 2016
Location: Metro-Detroit
Posts: 1,863
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Sorry, guys. Just had a “WTF” moment opening instagram during lunch and being greeted by a Chevy Europe ad/post of the Camaro. Then remembering the cool ad they had on Halloween and all the ads I remembered in Europe:
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11-08-2018, 01:36 PM
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#6 | |
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Drives: 2017 SS 1LE, 2016 1SS (previous) Join Date: Apr 2016
Location: Metro-Detroit
Posts: 1,863
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Ford out advertises and out sells with the Mustang even though their #1 and #2 focus is and has been F150. |
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11-08-2018, 01:44 PM
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#7 |
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Camaro6 2016-2018
Drives: sometimes Join Date: Mar 2008
Location: Phoenix
Posts: 18,450
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the Corvette is in a different category from the Camaro in terms of sales and advertising strategy.
also the 5thgen Camaro found it's way into a lot of tv shows and movies, and there doesn't seem to be the effort to do the same with the 6. |
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11-08-2018, 02:15 PM
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#8 |
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Account Suspended
Drives: Camaro SS 1LE Join Date: Aug 2018
Location: Phoenix
Posts: 1,538
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Serious question: what awards does jd bestow to Chevy ?
Btw I think g6 Camaros are awesome. |
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11-08-2018, 02:31 PM
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#9 | |
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Banned
Drives: 6 on the Flo' Super Sport Join Date: Jan 2011
Location: md
Posts: 1,925
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They can do a funny ad for Cadillac, ...
but can't do ANY ad for Camaro. A bold Camaro ad would be cool just to be seeing your car in action on TV...Chevy can't figure it out yet. 
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11-08-2018, 02:38 PM
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#10 |
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Banned
Drives: 6 on the Flo' Super Sport Join Date: Jan 2011
Location: md
Posts: 1,925
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 I propose we put together a Go Fund Me page for Chevy to help pay for a Super cool Camaro ad, put together by the best ad agencies in the biness.
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11-08-2018, 02:40 PM
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#11 | |
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Banned
Drives: 6 on the Flo' Super Sport Join Date: Jan 2011
Location: md
Posts: 1,925
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11-08-2018, 02:48 PM
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#12 | |
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Retired from GM
Drives: 2017 Camaro Fifty SS Convertible Join Date: Mar 2017
Location: Detroit
Posts: 5,229
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Quote:
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2017 CAMARO FIFTY SS CONVERTIBLE
A8 | MRC | NPP | Nav | HUD | GM Performance CAI | Tony Mamo LT1 V2 Ported TB | Kooks 1-7/8” LT Headers | FlexFuel Tune | Thinkware Q800 Pro front and rear dash cam | Charcoal Tint for Taillights and 3rd Brakelight | Orange and Carbon Fiber Bowties | 1LE Wheels in Gunmetal Gray | Carbon Fiber Interior Overlays | Novistretch bra and mirror covers | Tow hitch for bicycle rack |  |
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11-08-2018, 03:14 PM
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#13 | |
Drives: 2021 Camaro SS 1LE Join Date: May 2009
Location: NM
Posts: 889
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Quote:
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2021 Camaro 1SS 1LE - Red Hot
2015 Camaro Z/28 - Red Hot 2001 Mecham Trans Am #3 - 7.0L LS1 |
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11-08-2018, 03:16 PM
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#14 |
 Drives: Nike Air Max Join Date: Jan 2016
Location: T E X A S
Posts: 93
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This relates back to the culture at GM. When the 4th gen ended production, lack of continued advertisement was a major criticism to the death of the cars. GM response then and I am sure as is now is that they have a set budget for advertising in North America and focus on high volume sales vehicles in competitive market classes, trucks, cross overs etc. In Europe it would seem as a cultural play than anything, here you have a cool American product that can be used to drum up attention to the brand (GM/Chevrolet) in terms of recognition and possibly changing attitudes.
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'18 Camaro SS 1LE
'93 T/A l 398" Gen 2 LT1 l 24X l M6 l 12 Bolt 3.90 l Full suspension l Fikses '89 T/A GTA 48K mile hard top L98 car 12 F150 5.0 Lariat Super Crew - Stock daily |
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