07-15-2018, 08:03 PM | #15 |
Drives: 2017 RS Garnet Red Tintcoat A8 Join Date: Oct 2017
Location: Northeast Mississippi
Posts: 346
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07-15-2018, 08:37 PM | #16 | |
Drives: 2017 Camaro Convertible SS Fifty Join Date: May 2018
Location: Los Angeles
Posts: 340
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I have been on this forum since I purchased my Fifty, which is roughly 45 days.
The apologists for GM's marketing failures, it is simply tiring. Whatever brand it is, Brand X, if they are last in sales, first in old stock, they are failing at communicating. And that is what they are not doing. COMMUNICATING. While it would be a complete waste of ad dollars to target a 19 year old or 21 year old, there are ways to get in front of them. But it would be a complete waste for a sale today. So the Camaro brand leads in the oldest buyer (aged 52), while Dodge & Ford eat their lunch. So, for those who want to see their Camaro in an ad, here is one from... DUBAI
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2017 Camaro SS FIFTY Convertible
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07-15-2018, 08:54 PM | #17 | ||
Drives: 2019 CTS-V Join Date: Feb 2016
Location: San Diego
Posts: 421
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07-15-2018, 10:00 PM | #18 |
Drives: 2017 RS Garnet Red Tintcoat A8 Join Date: Oct 2017
Location: Northeast Mississippi
Posts: 346
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I don't know the stats, but I see many females in my area driving Charger/Challengers and Mustangs (especially). I don't think I've seen one driving a Camaro in years. These are all V6 or 4 cylinder (Mustangs). In previous years V6 Mustangs were also known as a "secretary's car" because so many women bought them. I bet Mustang still kills Camaro in sales to women.
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07-16-2018, 01:39 AM | #19 | |
Drives: 2017 Camaro Convertible SS Fifty Join Date: May 2018
Location: Los Angeles
Posts: 340
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1st Ford Mustang 25% of new Mustang owners have a FICO score of 800 or better HHI: $85K Mix: Male 70% / Female 30% 2nd Chevrolet Camaro 21% of new Camaro owners have a FICO score of 800 or better HHI: $75K Mix: Male 69% / Female 31% 3rd Dodge Challenger 18% of new Challenger owners have a FICO score of 800 or better HHI: $90K Mix: Male 75% / Female 25%
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2017 Camaro SS FIFTY Convertible
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07-16-2018, 05:16 AM | #20 | |
Drives: Love the one you're with Join Date: Sep 2009
Location: Downtown Charlie Brown
Posts: 11,850
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The data posted above would show pretty even. |
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07-16-2018, 09:02 AM | #21 |
Drives: 2015 Mustang GT Premium Join Date: Jul 2016
Location: NC
Posts: 29
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The Camaro is 50 years old. Saying that one of the most recognizable nameplates in US history isn't selling because it isn't being advertised is ridiculous. The car isn't selling well for several reasons...but advertising isn't one of them.
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07-16-2018, 09:25 AM | #22 |
Drives: 21 Bronco Join Date: Jun 2012
Location: Carol Stream
Posts: 6,023
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Careful bumping this thread back to life it might get buried away in a subsection lol
As I have said before, I don't think they need to do a full on Camaro ad campaign. They could IMO at least feature it in more ads that they are already doing and get rid of those god awful real people ads |
07-16-2018, 09:25 AM | #23 |
Drives: Camaro Join Date: Jul 2013
Location: Fayetteville, NC
Posts: 11
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Design is the biggest reason. Both the Mustang and Challenger resonate with the target market. The Camaro misses the mark it looks too angry or like a Transformer; the redesign did not hit the mark and Chevrolet is paying the price. Performance wise it is at the top of the game but people looking for that kind of car don't want to be caught dead driving it. It's not the marketing (none needed really), it's not the performance, it's the design pure and simple, a great package in an ugly design.
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Bill Strobel
Muscle Car Enthusiast Fayetteville NC Do It Right or Don't Do It At All |
07-16-2018, 09:46 AM | #24 | ||
Retired from GM
Drives: 2017 Camaro Fifty SS Convertible Join Date: Mar 2017
Location: Detroit
Posts: 5,191
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2017 CAMARO FIFTY SS CONVERTIBLE
A8 | MRC | NPP | Nav | HUD | GM Performance CAI | Tony Mamo LT1 V2 Ported TB | Kooks 1-7/8” LT Headers | FlexFuel Tune | Thinkware Q800 Pro front and rear dash cam | Charcoal Tint for Taillights and 3rd Brakelight | Orange and Carbon Fiber Bowties | 1LE Wheels in Gunmetal Gray | Carbon Fiber Interior Overlays | Novistretch bra and mirror covers | Tow hitch for bicycle rack | |
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07-16-2018, 10:22 AM | #25 | |
Drives: 2015 Mustang GT Premium Join Date: Jul 2016
Location: NC
Posts: 29
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07-16-2018, 10:29 AM | #26 | |
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2017 ZL1 A10 2017 2SS M6: (SOLD) || 2014 2LT Convertible: (SOLD) || 2010 2LT M6 Supercharged:(SOLD) || 1987 IROC-Z 5.0 M5: (SOLD) |
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