[MightyBobo]

Originally Posted by Martinjlm

The results are in…guess what the #1 Super Bowl commercial was…

According to what metric though?

Not that I doubt it, though - if SOMEONE put it at #1, others did as well, and it clearly struck a chord. I think it's just proof that some people in this thread probably shouldn't work in advertising lol.

[SSDan]

Originally Posted by MightyBobo

According to what metric though?

Not that I doubt it, though - if SOMEONE put it at #1, others did as well, and it clearly struck a chord. I think it's just proof that some people in this thread probably shouldn't work in advertising lol.

Yes, the metric is important. I read that the metric for increased internet/social media traffic showed an increase of 14% for this commercial to GM's electronic platforms. That was dead last by a huge margin for the auto commercials. Number one was Kia with the robot dog with a huge 921% increase. While many may have thought the EVIL commercial was maybe funny or nostalgic to the Austin Powers days - it didn't stir them to do any follow-up.

So, it was memorable but ineffective.

[MightyBobo]

Originally Posted by SSDan

Yes, the metric is important. I read that the metric for increased internet/social media traffic showed an increase of 14% for this commercial to GM's electronic platforms. That was dead last by a huge margin for the auto commercials. Number one was Kia with the robot dog with a huge 921% increase. While many may have thought the EVIL commercial was maybe funny or nostalgic to the Austin Powers days - it didn't stir them to do any follow-up.

So, it was memorable but ineffective.

A fairly good analysis assuming it's true!

[3.8TransAM]

Great..... Now I hate little gm more, Micheal Meyers and Seth.......

[Blueclyde]

Terrible and stupid commercial. GM is doomed.