[dohvb1]

Saw a commercial last night for a bright Orange V8 Pony Car, just like mine. Highlighted it's switchable drive modes just like mine has. But it was a TV commercial, so you know it wasn't a Camaro.

https://youtu.be/_mtuLLh4aZE

I know there have been a few threads lately about Camaro slipping in sales and their lack of advertising. I never really thought that was a big issue. After seeing that commercial, I've changed my opinion.

Ford showed the Mustang to be sensible for a female, school teacher and still be a fun performance car. Much more appealing than bragging about some JD power awards I don't think any person gives a damn about.

[my1stchevy]

with the refresh coming out Im not concerned with the tv commercials anymore. if they put the refreshed Gen6 in an ad (on tv) I just hope it is well received.

[cellsafemode]

meh...no amount of marketing is really going to make a lasting difference. The market is shifting in general and the camaro is too good at what it does. This prices it out of some of it's demographic, and it makes it impractical for widening that demographic.

The only thing that would really benefit the camaro are 2 things:
1. Embrace and go full in on electric before their competition can.
2. make the car crappier. By compromising performance for practicality (maybe getting some use out of the rear seats).

Anything else would be short term at best.

[ctrlz]

Originally Posted by cellsafemode

meh...no amount of marketing is really going to make a lasting difference. The market is shifting in general and the camaro is too good at what it does. This prices it out of some of its demographic, and it makes it impractical for widening that demographic.

I agree with cellsafemode.
I think the Camaro targets too narrow an audience, and many in that group would opt for the equivalent (in their minds) cheaper Mustang or obviously larger Challenger.

Be happy if you own a 6th gen. I'm sure the designers are scratching their heads thinking, "Hmm, we redesigned the whole car, got great reviews from the automotive press, and sold fewer cars." That probably does not bode well for the 7th gen from an enthusiast's perspective.

[90503]

Maybe not much, but this Labor Day ad has been on TV for a while now....Not a Real People format, and the first car shown is a Camaro...

[KirkH]

Here's a commercial for a ZL-1 1LE by a local dealership near me:

[TheRealJA105]

I agree that Chevy needs to make way better commercials. Hell if I didn't know any better I'd think the new Camry was a better sports car from the cool commercials with the fake engine noises. Oh yeah they always win that NASCAR thingy too!

[redcoats1976]

dodges commercial with alice cooper is pretty cool too.

[smokinzx14r]

First year they could not make as many as ordered .. Great ads sell cars ..

[Gunkk]

Originally Posted by KirkH

Here's a commercial for a ZL-1 1LE by a local dealership near me:

That’s a great ad!

[KirkH]

Originally Posted by Gunkk

That’s a great ad!

I thought so too!

[DougCBJ]

only problem is he's going to rip his pants getting in the car like that. Ask me how i know....

[Deputy Dog]

Originally Posted by KirkH

Here's a commercial for a ZL-1 1LE by a local dealership near me:

OK this commercial is badass.

[Cgocifer]

Originally Posted by cellsafemode

meh...no amount of marketing is really going to make a lasting difference. The market is shifting in general and the camaro is too good at what it does. This prices it out of some of it's demographic, and it makes it impractical for widening that demographic.

The only thing that would really benefit the camaro are 2 things:
1. Embrace and go full in on electric before their competition can.
2. make the car crappier. By compromising performance for practicality (maybe getting some use out of the rear seats).

Anything else would be short term at best.

I disagree. Performance vehicles are passion purchases. The Camaro doesnt really have a branded image. So, those who do purchase Camaros are typically car guys who appreciate the capabilities and value.

The Mustang has Bullitt and Shelby and the image surrounding those icons. Challenger has the Vin Diesel, Fast an Furious, Brotherhood of Muscle, tire smoking, no apologies image and the fantastic commercials and ads surrounding all that. Pure attitude.

What does Camaro have? Old ass Transformers and Hotwheels? Lol! Toys, seriously?

Back to Dodge. They aren't trying to cater to Porsche drivers or Soccer moms, or high brow buyers. Basically, the Dodge marketing is simple. Buy a Challenger because it's a mean, loud, brash, American muscle car. If you want to be a badass, buy our cars. Now that's marketing. What's funny is that the Camaro is more American than the Italian owned Dodge... lol

If I was an average consumer looking for a bad ass car, I would buy a Dodge. I happen to be a car enthusiast who knows that the Camaro is a better all around car but i dont know that because GM told me. They tell folks that they win awards and have good rankings, believe it or not, like those "real" people in the commercials.

GM needs to fire the entire marketing department and start over. Take some notes from FCA.