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Old 05-26-2018, 11:43 AM   #2185
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Ive never purschased a car from a TV add. To me they are not worth it for cars like the Camaro. They are marketed in a way that people who are into cars, like the Camaro, already know about it. The TV commercial isnt adding anything to it. TV in general is dying for marketing. I do everything I can to not watch commercials on TV. I learn about products when and where I want too with the internet.
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Old 05-26-2018, 11:57 AM   #2186
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Dodge sells five models in total. Two of them are Challenger and Charger. In contrast, Camaro is a niche vehicle for Chevy/GM that has outsold Challenger every year of its existence.

Once fleet/rental sales are separated out of the totals, Camaro retail outsold Mustang and Challenger handily in the 2017.
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Old 05-26-2018, 02:12 PM   #2187
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I'm still wondering what the sales totals for the 2010-2015 MY in the Camaro would look like if rentals were factored out..
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Old 05-26-2018, 03:11 PM   #2188
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Mabye Chevy doesn't "need" to run Camaro ads, but would it hurt to show some SS and ZL1 Camaro headlights peering out through a massive cloud of burnout smoke and some cool shots of them tearing up the track? Nope! But then again, I don't recall ever seeing any cool Mustang commercials either and they litter the roads around here something awful. It's so bad I begin to wonder if the people are just hard wired to automatically buy Mustang when they want something more sporty.

Dodge does much better at marketing and like the poster above said, I also see tons of Chargers and Challengers on the road here. Granted most are v6 models (as are the Mustangs) but at least Dodge gets the word out and it certainly doesn't harm their sales. I saw a 6.4L Scat Pack Challenger at a car show today and it was nice looking, but huge...that thing's a boat.
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Old 05-26-2018, 04:35 PM   #2189
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If they are going to do Camaro commercials they should make them memorable and not run of the mill.

I remember these and it's been 20 years !


http://youtu.be/fTkDMPJRiKs

http://youtu.be/f9Ho-uyPock


Can someone explain to me how to embed these ?
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Old 05-26-2018, 07:18 PM   #2190
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Quote:
Originally Posted by bandit38 View Post
If they are going to do Camaro commercials they should make them memorable and not run of the mill.

I remember these and it's been 20 years !


http://youtu.be/fTkDMPJRiKs

http://youtu.be/f9Ho-uyPock


Can someone explain to me how to embed these ?
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I remember the first one! That WS6 was so bad ass when it came out.
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Old 05-26-2018, 08:02 PM   #2191
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If the Camaro is killing the Challenger and Mustang in sales then why the refresh to improve sales.
I r cornfused.

Mustang.


Camaro.
Never saw this one, but to be honest it sounds like a boring infomercial.
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Old 05-26-2018, 08:15 PM   #2192
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Originally Posted by F1FTY View Post
I remember the first one! That WS6 was so bad ass when it came out.
It sure was !
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Old 05-27-2018, 02:11 PM   #2193
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Can't help but notice. Carmax gets it. Saw one of their commercials yesterday and what car in front and left, right behind the pitchman? A red Gen 5 Camaro. GM better let them know that featuring it won't help sales!
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Old 05-27-2018, 05:31 PM   #2194
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Quote:
Originally Posted by bandit38 View Post
If they are going to do Camaro commercials they should make them memorable and not run of the mill.

I remember these and it's been 20 years !


http://youtu.be/fTkDMPJRiKs

http://youtu.be/f9Ho-uyPock


Can someone explain to me how to embed these ?
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Man that just makes me want a ws6,ive always wanted one but could never find one in my area that wasnt completely trashed or in good shape but way over priced
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Old 05-28-2018, 09:37 AM   #2195
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Everyone keep in mind, Chevrolet does not advertise the Corvette either.

The Camaro is marketed far more than you are willing to give GM credit for to the audience they intend. NASCAR is now one of those.

When you stop seeing ads on television you will know they don't work. Companies don't spend BILLIONS on TV ads alone for nothing. They get something for it. Which goes to the point of the Camaro. If GM believed they would sell more Camaros with ads they would have done it. You guys who (not an insult) don't do it for a living or have degrees in it seem to think you know more than the people at GM about doing TV ads. We don't. As I've mentioned in the past, Mrs. Number 3 was at one point in her career, the Marketing Manager for Corvette and there are reasons GM does not need to spend money on Corvette TV ads.

You may suggest GM take the tact of using the Camaro to boost Chevy.....oh wait they've done that already.

So other than making us feel good, there is very likely no business case for GM to create the commercial and buy TV time. Just as an example, if you spend $10,000,000 on producing a commercial and buying air time, and then for giggles assume GM makes $3,000 per Camaro (8% on ATP which would be VERY good) you would need to sell 3,333 more Camaros just to break even.

Take my current companies products. When was the last time you saw a TV advertisement for International Trucks? Or one of our competitors for that matter? TV ads do not reach our intended customer in a way that is meaningful to sales. It doesn't mean we don't advertise or market our products. We do a LOT of that. It just isn't in ways you see every day.

GM believes that they are marketing the car to it's intended customers without running TV ads.
While I do agree with what you are saying about advertising the Camaro right now, it's pretty dumb to always just assume a company knows what they are doing, especially GM who literally went bankrupt 10 years ago because they did a lot of things wrong...
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Old 05-28-2018, 03:08 PM   #2196
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Here's a closeup of the LED headlamp and the hood of the 2019 camaro
Attached Images
  
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Old 05-28-2018, 03:26 PM   #2197
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Here's a closeup of the LED headlamp and the hood of the 2019 camaro
Nice !

After you posted those I went to looking and found this
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Old 05-28-2018, 05:42 PM   #2198
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Originally Posted by Boost Creep View Post
If the Camaro is killing the Challenger and Mustang in sales then why the refresh to improve sales.
I r cornfused.

Mustang.


Camaro.
Never saw this one, but to be honest it sounds like a boring infomercial.
They refreshed the Mustang after the same amount of time. I guess I'm confused as well?
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