[Fraxum]

Oh No!

https://www.motortrend.com/news/7th-gen-camaro/

[ember1205]

Originally Posted by Fraxum

Oh No!

https://www.motortrend.com/news/7th-gen-camaro/

The very first line: "First off, in the interest of full disclosure, we don't know any more about the fate of the 7th generation Chevy Camaro than most online psychics."

At least they're honest.

[Camaro_QC]

Rumors and again rumors.

Let's wait until GM makes an official announcement.

Until then, gen 7 will happen.

[Blue_6.2]

Schrödinger' Car. Until the box is opened, the car is alive and the car is dead.

[Camaro_QC]

Originally Posted by Blue_6.2

Schrödinger' Car. Until the box is opened, the car is alive and the car is dead.

Quantum superposition. Very good analogy!

Here's a good video to understand how this works

https://youtu.be/IOYyCHGWJq4

[delthawk5]

These threads are dumb

[closs2sx]

if they do kill it again it just goes to show how messed up gm is. Ford has not killed the mustang yet (they may at some point) but gm has already killed the camaro once and possibly on track to do it again. They need more power a fresh look and clever advertising to bring it back and no electric or at least a gas alternate until all cars are electric.

[DC5]

We should discuss why the Camaro is selling so poorly for the millionth time. I'll go first: it has poor visibility.

[delthawk5]

Originally Posted by closs2sx

if they do kill it again it just goes to show how messed up gm is. Ford has not killed the mustang yet (they may at some point) but gm has already killed the camaro once and possibly on track to do it again. They need more power a fresh look and clever advertising to bring it back and no electric or at least a gas alternate until all cars are electric.

Well, the Mustang is being kept alive by being a bad sports car Ford can sell performance upgrades to every year and limited edition trims for people who were born in the 1940s. They also have strong incentives on their awful base models that get your average Joe/Joanne in a "Mustang" for only $299/mo.

The unfortunate problem for the Camaro is that it reached just about peak performance years ago from its current platform/engine and the users that are likely to buy it. I don't disagree GM needs to advertise this car more to the general public, but the automotive press feedback is already extremely strong among enthusiasts.

[ember1205]

Originally Posted by delthawk5

These threads are dumb

And yet, here you are, reading and actively participating.

Originally Posted by closs2sx

if they do kill it again it just goes to show how messed up gm is. Ford has not killed the mustang yet (they may at some point) but gm has already killed the camaro once and possibly on track to do it again. They need more power a fresh look and clever advertising to bring it back and no electric or at least a gas alternate until all cars are electric.

I don't believe they need "clever" advertising, just advertising.

When you look at how much money it costs to design a car, vet the build, tool up for production, and then manufacture... It's staggering. They have to sell a certain number of units in order to get back their investment.

Sharing platforms, like the Camaro currently does, with another car gives a big cost break to the platform. That makes it easier (and quicker) to recoup the design costs. If they can stay on an evolving platform with at least one other vehicle, then it makes it more cost-effective (and profitable) over the long haul.

So, why is GM refusing to include the Camaro in current offers? Why not at least include it in the COMMERCIALS for those offers like other manufacturers do? Marketing is much, much more than just having launch events yet that's what many on this forum cling to when pressed about lack of marketing for this car. The car needs to be seen at every opportunity. So, show it along other cars when running commercials. Show it in print ads. Show it anywhere and everywhere possible.

Why do certain Ford models have massive surges in sales when GM's sales are falling? Because Ford puts those models in the ads and keeps them on people's minds. They include them in lists of offers, even if the offer for those certain models is small. GM is doing basically nothing to ensure people know the Camaro even exists. You know how everyone says "pics or didn't happen" to posts in these forums? Well, that can be said about marketing, too. Pics or it doesn't exist.

It would seem to me that it would be MUCH more financially intelligent for GM to say "We're offering cash back on the following models:" and list the Camaro, even if it's only $500, instead of saying nothing and [potentially] letting it die.

When I bought my Silverado, I got a dealer discount, GM cash back (general offer), GM cash back for belonging to a local credit union, GM finance rates (better than the banks, but not zero), and maybe something else. On my Camaro, I got the $1500 cash back and a dealer discount. The finance rate through a bank was much better than through GM. It made it a tougher purchase to decide to make because of the final cost of it all compared to what it could have been only a few years ago.

These are tough times for a LOT of people. If any manufacturer wants to sell cars and remain relevant, they need to be running programs to bring customers in and sell cars. They're doing nothing but whining about a lawsuit with FCA...

[ember1205]

Originally Posted by delthawk5

Well, the Mustang is being kept alive by being a bad sports car Ford can sell performance upgrades to every year and limited edition trims for people who were born in the 1940s. They also have strong incentives on their awful base models that get your average Joe/Joanne in a "Mustang" for only $299/mo.

The unfortunate problem for the Camaro is that it has reached just about peak performance from its current platform/engine and the users that are likely to buy it. I don't disagree GM needs to advertise this car more to the general public, but the automotive press feedback is already extremely strong among enthusiasts.

Which basically means that GM needs to stop being smug about the positive aspects and start being critical of the areas that need improvement. Lack of action makes you irrelevant, regardless of how good things are in ANY areas.

[delthawk5]

Originally Posted by ember1205

Which basically means that GM needs to stop being smug about the positive aspects and start being critical of the areas that need improvement. Lack of action makes you irrelevant, regardless of how good things are in ANY areas.

Please tell us all the areas this car needs critical improvements on in order to triple their sales? GM executives would pay top dollar for your insight.

[ember1205]

Originally Posted by delthawk5

Please tell us all the areas this car needs critical improvements on in order to triple their sales? GM executives would pay top dollar for your insight.

I said nothing about the car's areas of needed improvement. It's about their poor view of marketing.

[Hops]

I'm tired of these articles. They are the same speculation over the last year. While there's more of a case to make for discontinuation for the Camaro, there also a case for it to remain for a 7th gen. The C8 has left an opening as it's gone slightly up market, mid engine, and auto only.