[angelbones]

I've seen tales on here about people getting the GM discount AND then getting even more off. I've seen as high as 11% off MSRP. So, I went to the dealer with this information as well as Truecar price. The Truecar price was only about $100 more than the GMS price (of course that was if I could get all wants such as color, options, etc., which I can't get in a 2016). So people are getting great deals. Here's my main question: How do I, if I can at all, get the price below employee pricing? GM employee pricing is about 5.7% below MSRP. How are people getting 10-11% off? Dealer said the price is the price (although I would get an additional $500 conquest right now on top of that).

(Side note if it matters, salesman was being straight with me, but there may be other tricks that the dealer(not the salesman) is not telling me)

[vet757]

I just came back from the dealership, havent bought yet but I plan to soon(hopefully next week). They offered me military program pricing plus GM conquest rebate which brought it close to their invoice price (which I requested to see). I was happy with that, but I walked away anyways. Later today the sales manager called me asking what else I wanted to make this deal happen.... I told them free oil changes, tire rotations and rental car when Im getting maintenance or repairs and they agreed for 3 years. Also I know a lot of people here are adding the private offers (if youre lucky enough to get one).

[BAMF]

Hello,

I got the GM Employee pricing, and I will be using a Private Offer ($1000 off) along with that. Yes, they do stack.

Furthermore, my salesman told me they would give me $300 off below that. This was because all dealerships I spoke with told me they would give me the employee pricing and no lower. When this dealership called me, I told them straight up that I was going to go with Becky unless they could give me a good offer. I also explained to them that they are a 2 and a half hour drive from me, so they needed to make it worth it. They said $300 off, and I agreed. So far, they have been alright with me.

I will try to see if I can add the farmer's bureau ($500 off) but I don't believe that will stack.

[USRobo]

Originally Posted by angelbones

I've seen tales on here about people getting the GM discount AND then getting even more off. I've seen as high as 11% off MSRP. So, I went to the dealer with this information as well as Truecar price. The Truecar price was only about $100 more than the GMS price (of course that was if I could get all wants such as color, options, etc., which I can't get in a 2016). So people are getting great deals. Here's my main question: How do I, if I can at all, get the price below employee pricing? GM employee pricing is about 5.7% below MSRP. How are people getting 10-11% off? Dealer said the price is the price (although I would get an additional $500 conquest right now on top of that).

(Side note if it matters, salesman was being straight with me, but there may be other tricks that the dealer(not the salesman) is not telling me)

There is a whole thread on pricing but in general to get the best price you have to first be eligible for some type of discount.
Employee
Friends and Family
Military
Etc.
Then if available you can add to those with
Red Tag discount $1500 (if car is on lot and dealer willing to give it up)
Private offer $1000. (If you can get it)
Dealer hold back (if they will give it up)
GM incentive (if they will give it up)
Etc.

The last two are more difficult to get. Someone can add to the list and how to get these discounts.

If you get invoice you have probably done well.

[raptor5244]

In order to get above 10% off you really need to qualify for multiple incentives. I was able to qualify for the competitve lease $500, Private offer of $1000 and kept pushing for more discount, which resulted in the $1500 Red Tag discount, these were all on top of the initial dealer discount. It always helps if the car is on the lot and it is the end of the month. Best of luck.

[Lucely Engineered]

There is a difference between getting "GM Pricing" and having a GM Employee Discount Authorization Number. When a dealer get an authorization number they are able to get money back from GM so that makes its a little more reasonable for the dealer to give you an even further discount.

[laborsmith]

But a sale using a GMS authorization number limits the Documentary Fee to $75 but in many states a sale at that price but not using an Authorization Number may have a higher Documentary Fee, such as $499 or even $599.

Laborsmith

[mjw930]

Originally Posted by Lucely Engineered

There is a difference between getting "GM Pricing" and having a GM Employee Discount Authorization Number. When a dealer get an authorization number they are able to get money back from GM so that makes its a little more reasonable for the dealer to give you an even further discount.

Dealers CANNOT give you ANY more discount then the Employee or Supplier price without violating the terms of the program and losing any incentive money's they have been paid. The sales price and doc fees are FIXED under these programs. Dealers adding additional markdown either aren't really submitting the deal into the program or are risking failing an audit by GM.

The only way a dealer can legitimately give you more off the deal is by paying more for your trade than it's worth or throwing in non-cash incentives like free oil changes for life, etc.

The EXCEPTION is any factory to dealer or factory to customer incentives active at the time of delivery. Not all incentives qualify such as the 15% or 20% "Red Tags". You can't use the employee or supplier program AND get 20% off but you can use the Yellow Tag fixed $$$ or private offers on top of the program price.

I got over $9000 off a $40,000 RAM pickup in the summer of 2014 doing exactly that, stacking $6000 in incentives on top of a ~$3000 supplier discount.

[Lucely Engineered]

Originally Posted by mjw930

Dealers CANNOT give you ANY more discount then the Employee or Supplier price without violating the terms of the program and losing any incentive money's they have been paid. The sales price and doc fees are FIXED under these programs. Dealers adding additional markdown either aren't really submitting the deal into the program or are risking failing an audit by GM.

The only way a dealer can legitimately give you more off the deal is by paying more for your trade than it's worth or throwing in non-cash incentives like free oil changes for life, etc.

The EXCEPTION is any factory to dealer or factory to customer incentives active at the time of delivery. Not all incentives qualify such as the 15% or 20% "Red Tags". You can't use the employee or supplier program AND get 20% off but you can use the Yellow Tag fixed $$$ or private offers on top of the program price.

I got over $9000 off a $40,000 RAM pickup in the summer of 2014 doing exactly that, stacking $6000 in incentives on top of a ~$3000 supplier discount.

I've had a dealer put money towards a vehicle on all three of my new GM Leases after my GM discount, and my appreciation certificate. Three different dealers as well.

My Sierra they "paid" for the options i didnt want on there ($600), in the form of a personal check to me, and i just turned around and paid that amount to them.

My Malibu was a previous courtesy vehicle so they took another $5000 off of the price because it had 1900 miles on it.

My Camaro the dealer put ~$2000 towards my lease down payment.

It happens, if a dealer says the GME price is the end price and they cant move, they are lying or just dont care about losing the sale.

[laborsmith]

GMS (Employee Pricing) Authorized sales are audited and if the dealer violates the terms there are sanctions, which include GM being reimbursed, the dealer losing allocation, and if the employee is in violation, the employee loses the right to do a GMS purchase for at least one year.

The dealer can sell at GMS pricing and not use an Authorization but will not be getting the subsidy. That generally means taking a loss on the sale. There may be a good reason from the dealer point of view to do such a sale, but if done too often, at what point does that dealer go out of business?

Laborsmith

[raptor5244]

Originally Posted by laborsmith

GMS (Employee Pricing) Authorized sales are audited and if the dealer violates the terms there are sanctions, which include GM being reimbursed, the dealer losing allocation, and if the employee is in violation, the employee loses the right to do a GMS purchase for at least one year.

The dealer can sell at GMS pricing and not use an Authorization but will not be getting the subsidy. That generally means taking a loss on the sale. There may be a good reason from the dealer point of view to do such a sale, but if done too often, at what point does that dealer go out of business?

Laborsmith

Depending on the situation I think some dealers may be willing to lose some money on some Camaros and make money on higher volume Malibus and Silverados. They lose some money on a few customers then make some money by lowballing a trade, etc. on somebody else and make 5k profit selling it off the lot. Also, we are only talking pure discount not all the other services the dealer can make money on like financing, extended warranties and hopefully you will have you car services there over its life.

How much real profit is in a 45k Camaro? I would not be surprised if GM makes 12-15k per car. I think I read Ford makes about 13k per F-150, GM 12k per Silverado.

[mjw930]

What GM or Ford makes is irrelevant, it's the dealer who's losing money on some of these deals but guess what, THEY ARENT LOSING A DIME. If they are willing to throw money at you then that's great, take it but understand there are a lot of incentives dealers get based on overall sales, etc. That means what would appear to be a $1000 loss on your deal actually can make them 3 or 4 times as much when the dust settles.

For example, dealers work on sales quotas to qualify for holdback and sales bonuses. A few years ago a local dealer was 5 cars away from making their number with 3 days left in the quarter. They put out an advertisement in the local paper, $8000 off their most popular SUV which priced it $2000 under their net cost and $4000 lower than any other dealer in the country (it was a hot model in limited supply). They sold all 5 in one day, taking what would appear to be a $10000 loss. The bonus they qualified for was worth over $50000. Losing $10k actually made the dealership $40k.

[mjw930]

Originally Posted by Lucely Engineered

I've had a dealer put money towards a vehicle on all three of my new GM Leases after my GM discount, and my appreciation certificate. Three different dealers as well.

My Sierra they "paid" for the options i didnt want on there ($600), in the form of a personal check to me, and i just turned around and paid that amount to them.

My Malibu was a previous courtesy vehicle so they took another $5000 off of the price because it had 1900 miles on it.

My Camaro the dealer put ~$2000 towards my lease down payment.

It happens, if a dealer says the GME price is the end price and they cant move, they are lying or just dont care about losing the sale.

Then they potentially violated the rules of the program and GM could hold the dealer AND YOU liable and demand repayment of all incentives but not knowing the actual details of each deal it's anyone's guess. My point is, if you and the dealer are honest and playing by the rules they can't incentivize the deal, expecting otherwise is a false expectation.

Read the following, it's what you and the dealer agreed to by participating in the program. https://www.gmsupplierdiscount.com/G...s-Supplier.pdf

The Employee rules are even more restrictive. https://www.gmfamilyfirst.com/GMVPP2...-Rules-VPP.pdf

[coastal_carolina]

Originally Posted by USRobo

There is a whole thread on pricing but in general to get the best price you have to first be eligible for some type of discount.

I have found a few, but do you have a short list of the threads that you would recommend to read?