Quote:
Originally Posted by sherob
This!
They need to scale back on $70k pickups and produce something affordable! My 2018 Colorado stickered for over $40k! After discounts, dickering around with them, and my GM Buypowercard rewards, I got it down to $30k! Even that's insane for a small truck in my eyes!
I just wanted a regular cab, 4cyl, 6sp, A/C, 4x4... like my old 91 Toyota pickup... $8500!
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The profit margin on the big trucks, the Silverados and Sierras, are eye opening. I read a couple years ago that GM had gotten their actual cost to produce them down to around $17k per unit all in. That's their cost in R&D, engineering, design, assembly, parts, labor man hours, including utilities to run and operate the assembly line for the time it takes to build one. And option packages that balloon the sticker price are literally pennies on the dollar for them. Components like seat heaters and moonroofs cost much less today than they ever did and the cost is only going down as time goes on.