Quote:
Originally Posted by Number 3
Why is it so hard for everyone to understand GM has a clue? Seriously a company so he’ll bent on profit......if it could make more profit with a simple TV commercial they would have done it already.
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+1 yes they know what they're doing. When you consider the gross margin of trucks & SUVs is much greater than sedans of any brand, you spend your ad bux where they will maximize your profits in the largest and most competitive segments of your business: Trucks and SUVs. And Chevy/GM do indeed spend it there.
Don't forget that Chevy spends bazillions on marketing/advertising with Nascar. Ford too. Big inertia there, contractually and programatically.
Dodge? They can't afford Nascar anymore so they spend their money instead on flashy TV ads and underwriting crazy credit offerings for their cars. They certainly move the volume with it, but they don't make much profit and Dodge's CAFE fines were pretty rough last year. FCA dropped $77 million for missing CAFE in 2018.