[Martinjlm]

Originally Posted by Number 3

My guess is they are toying with making Mustang a brand not just a model. Same with Bronco.

GM has on and off toyed with doing that with Corvette.

It's all about the $$$

They have flat out said as much. F150, Mustang, and Bronco are sub brands and will all have multiple variants. They said that there would be a 4 door Mustang. Not sure if this is it or if the rumored 2028 Mustang EV will be a 4-dr.

Remember back in the good ole days when damn near every Oldsmobile model had Cutlass in the name? Cutlass Supreme, Cutlass Classic, Cutlass Calais, Cutlass Ciera, etc.

Sure, calling the Mach E a Mustang has pissed off a lot of Mustang owners. Let me explain why Ford doesn’t or shouldn’t care. Who is the target market for Mach E? It is NOT current Mustang owners. It is not future Mustang coupe owners. It’s people who would love to own a Mustang but can’t because of kids and/or not having discretionary income to spend on an extra vehicle. So, if you can be a vehicle that handles all your gotta do stuff and has a fairly sporty appearance, why not? Worked for Cayenne and Macan. Even for Jaguars utilities.