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Originally Posted by Number 3
Exactly. They missed from the beginning for a broader audience. They gave a Camaro that the masses didn’t want but the Camaro Faithful begged for. You cannot market or advertise a focused product to the broader market. It doesn’t work that way. And suddenly cranking up the marketing on a 6 year old car just isn’t going to explode the sales.
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And neither is keeping it hidden from view. In my opinion, making the Camaro a corner carver vs a straight line performer was a gross mistake. They have Corvette for corner carving. The absence of Camaro on the drag strip, let alone being out front is glaring. As a matter of fact GM marketing overall is lacking. Why should I pay for options I do not want? How about letting the customer tell you what they want and make it available to them the way they want it? If I want a lightweight stripped down version then build it. As a manufacturer your only obligation is to make it emissions legal and safe.