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They need to have a 30-second ad without voice-overs that simply shows the 1LE family lapping a track and ZL1s flying down backroads, and shows the Camaro logo at the end. Have a secondary ad with ZL1s at the drag strip and convertibles winding down mountain roads(with good exhaust notes). Let the cars do the talking. Heck, throw a Hellcat beside the ZL1 at the strip and GT350R on the track, both falling behind the Camaro.
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