Quote:
Originally Posted by Gunkk
Chevy's advertising behavior tells me two things about their ad spend strategy:
1. They don't need to advertise the Camaro. It's profitable enough for the competition/market that it's in. And for their ad dollar, they don't perceive an improved bang/buck benefit by throwing more (any?) ad dollars at Camaro. It sells itself well enough for Chevy.
2. They do need to advertise their SUVs and sedans, where they need more attention on the brand to highlight their points of difference vs. competition and create demand where SUV's are a dime a dozen and sedans are dieing on the vine.
The old SWOT analysis. Camaro is strong. Sedans are weak. SUV options are a $/feature opportunity. And the entire world is a threat.
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With the Aplha Camaro, Chevy has accomplished changing perceptions without spending a dime. Every automotive writer and performance enthusiast now knows the entire Alpha Camaro line offers world class performance. They may dislike aspects of the Camaro or hate Chevrolet in general, but there it no denying it’s capabilities. The Camaro is a stud.
