Quote:
Originally Posted by HartfordRacingCaptain
As one of those 3 people, it may drive me to Ford if they do their 2023 redesign right and have a long bed. Assuming the twins end up CCSB-only, I'm sure the GM bean counters decided that it was the best move, but I think it is regressive if every single one of their competitors offer it. I am all for GM offering equivalent or superior options than the competition.
Ford's bean counters think there is a market for it to the point that they may offer it when their previous generation didn't have it.
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I think you've got it. There isn't as much profit in the midsize segment (compared to full size) so they're cutting options (single config, single powertrain) to give buyers a nicer interior and all the tech the 2nd gens are missing. I am guessing they also looked at the take rate and found a high percentage of CCSB buyers. It's also difficult to get buyers to spend much over $40k in the segment as they tend to opt for full size as you get to high 40s into 50s. I will concede it's funny the Ranger will likely get multiple powertrains and body styles this go'round if the rumors are true.