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Old 11-09-2018, 05:36 PM   #36
KROLIS
 
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Drives: 2017 2LT/RS & 2013 2LT/RS vert
Join Date: May 2014
Location: Georgia
Posts: 383
Quote:
Originally Posted by Number 3 View Post
I've tried to get this across without success.

GM does not need to advertise to anyone on this site. So anyone that comes here and says GM needs to advertise??? To whom?

For GM to make a "hot commercial" would cost probably a few million dollars. And then for all the folks that want "hot commercial" on the Super Bowl for Camaro, well that was $5,000,000 last I checked so lets just say making a commercial and 1 Super Bowl add would run GM $10,000,000. Well if GM had a WHOPPING 10% margin on a Camaro with an average ATP of $35,000 you would need to sell an additional additional 3,000 Camaros to just break even. Of course that's one example, but running multiple, regular ads on primetime TV would probably add up to even more.

Pretty sure GM knows far more than you or I do on whether that is a good business decision.

The Camaro is being actively marketed. And as I've also tried to point out there is a difference between advertising and marketing.

"The Camaro is being actively marketed."
Where?
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