Quote:
Originally Posted by Johnman
Ford and Dodge are also advertising their Pony Halo cars. I've seen recent TV ads for the GT350, and Dodge is STILL running print ads for the Demon, and it's not even in production anymore. And we've all seen the Dodge Muscle Car TV commercials. Here's a hint, Chevy geniuses: if someone is "Eating our lunch" in sales (Al Oppenheiser's very words), you may want to TRY WHAT THEY ARE DOING DIFFERENT FROM YOU. And that difference is ADVERTISING.
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Only because no one else ever includes the entire quote....
“Frankly, [Mustang] have been eating our lunch.
The low [transaction prices] of a four-cylinder ... that’s where the bulk of the sales are and that’s where our pricing strategy needed improvement. We plan to go head to head — and win.”
He was very specifically talking about on the low end. SS sales are fine and pretty much where they have always been expected to be. Al was discussing the lineup changes, including the addition of the 2.0T 1LE.
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2017 CAMARO FIFTY SS CONVERTIBLE
A8
| MRC
| NPP
| Nav
| HUD
| GM Performance CAI
| Tony Mamo LT1 V2 Ported TB
| Kooks 1-7/8” LT Headers
| FlexFuel Tune
| Thinkware Q800 Pro front and rear dash cam
| Charcoal Tint for Taillights and 3rd Brakelight
| Orange and Carbon Fiber Bowties
| 1LE Wheels in Gunmetal Gray
| Carbon Fiber Interior Overlays
| Novistretch bra and mirror covers
| Tow hitch for bicycle rack
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