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Old 05-30-2016, 08:20 PM   #3449
Goblue1313
 
Drives: F350
Join Date: Jun 2015
Location: SC
Posts: 56
Fenwick, I know what you are saying and I believe that they will make a really nice mini-caddy. But as Royal Tiger said the other luxury brands are making it work because there are people that would buy a Yugo if it had a Mercedes or BMW badge on it. Cadillac does not have the cache valve of the other luxury marquees and hasn't for a long time. Car magazines talk about how good the ATS and CTS are and how is that translating in sales numbers? Cadillac has a brand image problem and I'm not entirely sure it is fixable. I hope I'm wrong but it hasn't seemed like they are trending up in their market even with some of the good products they've put out. That's why I would rather see the resources applied in this case to a product and a market share that GM still is competitive in. I'm sure that is probably an overly simple way of looking at it but that's the way it looks in consumer land.
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