Quote:
Originally Posted by UnknownJinX
Well, companies have to keep the lights on. If Porsche kept only making sports cars, I think it might have ended up like Lotus. No money, no product development, no one is happy.
And while Ferrari doesn't have an SUV, Maserati does(Levante) and that uses a Ferrari engine.
Sure you can dump on business and finance people all you want, but the reality remains that the economy of scale is a big factor in making stuff nowadays.
The real bottom line is that they shouldn't, say, make an SUV and call it 911. That would be a real slap in the face for enthusiasts. The thing is to strike a balance where you want to be making enough money, but not get too greedy that you start losing identity.
Alas, "you either die a hero or live long enough to see yourself become the villain."
|
Ferrari will have a hybrid SUV out next year, they are calling it the Purosangue, and it will be replacing the Ferrari wagon in their lineup.
You hit the nail on the head though regarding sports car manufacturers needing to build SUV's to make money. Excellent example using Lotus.