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Its my opinion, but one of the things that could've done the Impala in was its reputation. The latest iteration of Impala had a nice design, but unfortunately it had to endure years of previous generations with a boring design, in '00 and in '06. What's more, GM was painfully slow in updating their design, which alienated Impala from normal buyers and regulated it to fleet sales.

Many people know and remember Impala for being an anonymous rental car (it was once a very desirable and stylish American staple). People with dedicated money would rather be seen in something that will make them look special. Its a sad and unfortunate state of affairs for Impala and some other American sedans. My only hope is that somehow interest can be rekindled into making stylish and affordable American made cars again.