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GM and every other manufacturer needs to start taking online communities seriously. There’s already a list of 100 year old brick and mortar retailers who didn’t and now they are either history or are hanging on to a thread. The future is only going to be more and more reliant on what people do and how people interact on the internet. Not only must car companies plan to provide sales and the complete purchase process online, but they need to start accepting online communities knowledge of their vehicles for service and repair. Camaro6 has members who know every nut and bolt of this car and whether or not sources can be “verified” GM techs and engineers should at least consider their input. If I was GM i’d pay someone a full time salary to monitor all of the enthusiast forums, take notes, and regularly report issues that are discussed for inspection and investigation. It can only improve vehicle quality and customer service.
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