Quote:
Originally Posted by Doc
I never said make it an everyday car. Make it a great looking car inside and out, and it will appeal to a wider customer base, which means more sales. Here's a pic from a 1970 Camaro marketing brochure from Chevrolet. They clearly intended it to be more than just a one-driver car.
That customer base is still out there, and it's far bigger than the forum enthusiast base. They can keep the lettered, hi-po models for the enthusiast. They just need a reborn base pony car with the kinds of looks that stop people in their tracks, and causes them to go look at them in the showroom. From the outside, the 6th gen looks cramped and uncomfortable, and that perception is enough to stop a lot of people from even considering it.
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Clearly the refresh focused on softening the look of the base RS to appeal to a broader group. It looks significantly different than the SS now. That wasn’t the case with the 16-18 or the 5th. This car looks classy.