Quote:
Originally Posted by fastball
The only plausible option would be the RS package. But as I said before the take rate of the RS package on all 2009-2015 1SS and 2SS Camaros was over 80%. GM made it standard on all 6th gen Camaro SSs for production efficiency and cost savings. If they make it optional again most SS buyers are going to want it anyway.
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I guess it depends on whether they think that 20% which didn't get the SS/RS might translate into a sufficiently large additional customer base to offset the additional costs and inefficiencies that option would introduce. Will it? Who knows, but the considerably higher starting price for an SS compared to the 5th gen could mean that 20% is even larger today.
If they can expect that nearly all customers would want to leave with an RS-optioned SS anyway, I suppose they could also play games like deliberately pricing the most basic of SS for a small loss to bring customers in the door, then let them choose to option it into profitability with the RS package and other goodies. In a year, if sales increase and that no-frills SS proves more popular than expected, they could bump the price to eat into that loss and see what happens then.