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Originally Posted by 6thgenSS
Completely false, not sure where you went to marketing school but "word of mouth" may have worked in the 1960s but it doesn't anymore because of this little thing called social media. Maybe to those not up to speed on it won't get it but Instagram is one of the latest marketing tools and when you have a few thousand followers there are a lot of eyes on your product every single day not to mention the millions of eyes seeing your product by just searching for hashtags or similar hashtags that are on the post.
There's no point in arguing with someone that is not up to date with social media or a small business that can't understand this, but the facts a real, look at any real company that is not a small business, the all A. Sponsor and B. have social media accounts.
Saying my product is good enough and word of mouth will sell itself is ridiculous and you can do that, don't expect to expand your product lines or to become anything more than you already are.
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No, you're right, social media is an important part of marketing in today's society, and should be utilized as much as possible. When I say "word of mouth", I'm not inferring that means face-to-face interactions only! By all means, "Word of mouth" is also spread on social media too! So you're correct, and your marketing degree has finally paid off!!! Rather the intent of my previous long winded post was simply to say that a sponsorship program (giving away free products) is NOT a requirement to sustain a successful business. That's all...settle down sparky!