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If I can't get the price on the car down, I'll either try to get a better deal on my trade-in (if I am trading in), and/or ask for extras with the car. Small things that add up. Cargo net, full tank of premium gas, car mats (although I'm not sure that's an "extra" these days), vouchers for free oil changes, that sort of thing.
The other thing which can work is saying you're interested in a car at another dealer. "Look, I've found this other deal at this other place - if we can't move on your deal quickly then I'll be working a deal with them instead". Even better if you can show evidence - "this car over here comes with this - can you throw that in for me as well?".
Working deals takes time though, so at the end of the day how valuable is the time you've spent on getting a few hundred extra dollars off. If you could have made twice that amount in the time you spent, it probably wasn't worth the trouble. If the car feels like the right car for you, you'll be happy whether you worked them down or not.
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