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My brother was offered 21k for his 4Runner and a new Sienna for 39k which has an MSRP of 41 I believe.. He ended up getting 25k for his Runner and got the Sienna for 37.5k.. That's 5.5k swing.. Good chunk of money. Depends on the dealer, but sometimes you really want to negotiate. There is enough information out there for you to see if you're getting a fair deal.
I didn't negotiate on my F150, but I did get 13k off and was satisfied with that.
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