[Malice]

I'm 33 years old. I've bought my fair share of cars. Mostly used, but a few new cars. I've haggled and bargained when buying used cars, but I don't understand how to haggle for a new car.

I custom ordered my 2010 Chevy camaro SS in 2008, and took delivery in 2009. It was right in the beginning of the 5th gen camaro craze, when dealers were charging $10,000 markups, and people were paying them. I paid MSRP for my camaro. That seemed fair, since it was a very, very high demand car in the fall of 2009.

I bought a new 2009 ford focus in 09 as well. When I started "negotiations" the salesman threw out a price $3,000 below invoice, and then added on some incentives. I drove out of the dealer with a brand new car that I paid $13,500 for, including tax/tag/title, and the MSRP was $16,800. I didn't haggle. I just said OK. Did I get swindled? IDK.

I'm looking at a new 2016 ford fiesta now as a daily commuter car. The MSRP is $17,700. Once again, the salesman's starting price is low at $14,200. Truecar, KBB, USAA, etc, all say that the "fair market price" for this car is $15,500 with the options it has equipped.

How do I haggle with this guy? He's already cutting me a deal, right?