Quote:
Originally Posted by sstoronto
For what it's worth, I'm not sold on the "it's not different enough from the 5th Gen" arguement.
Look at the Porsche 911, or the VW Golf. I can barely tell a new Golf from one 2 generations ago....
With that argument, the Challenger should never have beat the 6gen, in sales as the 15-up version is not that much different from the 08-14 car, from a casual glance.
I think it's $ price and awareness of the fact that it's a new/revised car.
They need to tout the LT1, the chassis and the performance IN THEIR ADS (that are lacking).
It won't solve everything, but some good ol' advertising would be a start......I have yet to see a TV ad.
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The adverts would help at least get people on the lots. What's going to turn them off is if the first LT1 Camaro they come across is a $46,000 loaded 2SS, doubly more so if the dealer isn't willing to deal OR order a 1SS.
I know at least two dealers who refuse to order a 1SS without a least $5,000 down, non-refundable, since base cars are "millstones" and "worthless when it comes to moving inventory".
There's only so much GM corporate can do...it's all for nought as long as dealers continue to be jackwagons.