[sstoronto]

For what it's worth, I'm not sold on the "it's not different enough from the 5th Gen" arguement.
Look at the Porsche 911, or the VW Golf. I can barely tell a new Golf from one 2 generations ago....

With that argument, the Challenger should never have beat the 6gen, in sales as the 15-up version is not that much different from the 08-14 car, from a casual glance.

I think it's $ price and awareness of the fact that it's a new/revised car.

They need to tout the LT1, the chassis and the performance IN THEIR ADS (that are lacking).

It won't solve everything, but some good ol' advertising would be a start......I have yet to see a TV ad.