Quote:
Originally Posted by mechramc
All I can see is that GM is dropping the ball big time....They have done one thing this year....build a better car. It is still not that better that it completely is dominant over the competition. To have a 50th anniversary year and not even advertise that is a different level of stupid imo. If they can not sell the cars now, I wonder what they will have to show for next year - Unless they bring the a10 to the base camaro SS (zero chance of that I think personally), I don't see what they can do to sell cars next year. Factoring in the political mess that is bound to follow after elections, and the expected downfall of economy (It is cyclic and inevitable)....I hope GM doesn't have to be bailed out yet again.
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A camaro buyer is one of two people.
1. Wants a car that looks fast but is cheaper than buying a high performance car.
2. Someone who wants a cheap fast looking car and wants to do things to it to make it perform how it looks.
When you've done #2's job for them, you've priced it out of most of your market for both #1 and #2.
The action seems pretty intentional, so the question is if the rebranding of the camaro as a high performance luxury competing coupe is going to work out for them better than a budget performance car meant to just look fast and depend on the aftermarket to drive sales. The former being the traditional camaro marketplace.