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GM Authority says it's a combination of no incentives, high price and a relatively higher price than the 2015 which also does have incentives. Combined with competition that has incentives (mustang) and a lower price (mustang).
So it remains to be seen what GM's gameplan is. Not sure what else you'd expect sales wise when you dont advertise it, you dont do incentives for it, and you have lots of old stock from last year still to get rid of.
plus you're pricing the car out of your target market. Though i guess avoiding being in all the "running over people" memes is a plus.
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