[shaffe]

Originally Posted by raptor5244

You and I have seen the light. I think GM new exactly what they are doing with this car. They already had the mass rush of sales on the G5 due to pent up demand. How do you attract new buyers or get existing G5 users to upgrade? You need to build a better car and they did.

They did build a better car but where is the rush to buy it lol

Originally Posted by raptor5244

I feel the same way as you from a buyer's perspective but from a business perspective you have to see it differently. You basically said it yourself, you are going to bite the bullet and cough up the money for the more expensive 1SS because deep down you know it is the better car and the price is worth it for what you get. That is precisely what a company wants to have happen when the charge more than the competition. Some are willing to pay more as long as it is justified. This buying process happens in our minds everyday with all types of products. For example, I can order a steak at the Sizzler or one from Ruth's Chris Steakhouse. Some will pay for the improved quality, taste and experience over the tough run of the mill steak. Why do some folks spend $5 or more for a cup of Starbucks coffee when you can buy a cup of coffee for cheaper?

The Camaro was built to compete. I mean the name Camaro actually means "a small vicious animal that eats mustangs." I mean how could a car live up to that name if it didn't outperform the Mustang.

See below

Originally Posted by Thor142

The only flaw in what you are saying is the average consumer is not seeing the Camaro as a "Ruth's Chris" steak. You have to consider that those of us on forums analyzing every detail of the car and it's performance metrics are NOT average consumers. If Ruth's Chris committed to an order of 50,000lbs of beef and halfway through the fiscal year had only sold 10,000 something would change pretty quick.

Thor pretty much nailed it.

Originally Posted by raptor5244

Good points. I think it depends on you perspective. The car may seem overpriced based for traditional Camaro and pony car buyers but it is a steal if you compare it to something higher end. I always tend to compare everything to the SS, which I should not do because that only represents 20% of Camaro sales anyway. The sales volume problem is as a result of the 1LT and 2LT sales.

So, as it relates to the SS, if you are not hung up on status brands then the Camaro is an absolute steal, hence the BMW, Audi, etc. comparisons. If you are looking for the cheapest v8 then the Camaro is the most expensive of the bunch.

What we should really focus this thread on is 1LT and 2LT T4 and V6 models vs the competition since that will be 80% of sales.

Yes. Someone else said it earlier that the pony car market is beer budget, but the camaro has champagne pricing. But the more important part of your post is concentrating on the lower trim sales. Yes we are all enthusiasts so it almost always goes back to SS Vs GT. The people saying the Camaro is going up market, if it was it would not have these trims to compete with the lower lever Mustangs.

Originally Posted by ChefBorOzzy

It's true.. My girlfriend knocked on it and the SS.. "45k for a Chevy?" While she has an A4 Audi which was 45k..i'd much rather have a Chevy SS for same money with more features and power, but we're in the minority.. She also hates the Mustang and Camaro though so she'd never shop in the segment.

This happens a lot and not just with Chevy. A lot of people see anything over 40K for a Chevy/Ford/Dodge as crazy and would rather go spend money elsewhere