Quote:
Originally Posted by Hypertrophy
Its also important to remember that cars are marketed to ordinary people, be they "car people" or not. Decisions about HP and other performance features are not solely based on the numbers put out by other brands/models. It is a small percentage of consumers that are also amateur race car drivers. Dodge knows that the name "Hellcat" sounds cool; arguably cooler than a couple Zs and numbers put together. They also know that being able to say "my car has over 700 hP", or even "my car puts down over 600 HP at the wheels" is just cool.
Its very possible the mark Dodge was aiming for was the cool factor, numbers be what they may. If true, I think they nailed it.
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And vise versa I'll take Z's and number's over goofy name's and cartoon characters. To each their own.
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