Quote:
Originally Posted by nvrsatisfied
But as stated numerous times, maybe the Gen6 is generating more profit on less volume
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It's possible, yes. But when you take your fixed costs and divide that by fewer units than you planned (20% less?) you aren't still making more profit than you planned.
But for all we know GM's plan was to sell Corvette volumes and they are happy as clams as they are wayyyy over that. Just not likely. My guess is GM planned on at least holding volume and from my experience actually believed that a better performing Camaro would steal sales away from both competitors resulting in HIGHER sales not even or less than Gen5.
In the end, GM would not likely pull out of this market. If nothing more than keeping LGR running for more than just the 50,000 ATS/CTS sales.
But you could also run a small Alpha based SUV down that line and if that made even MORE profit.....