~25 years ago, Sam Adams had a marketing promo in Houston, at the Westin Oaks Galleria at The Roof. Jim Koch was there pressing flesh.
They had every beer they brewed at the time served w/ a selected appetizer... the last serving was their Triple Bock, casked conditioned, served with Amy's Vanilla Ice Cream.
It was a pretty cool evening, amazing brew and eats. Still wish they brewed the Triple Bock.