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Originally Posted by crankaholic
You can make that argument for any non-luxury brand... if people don't blindly buy your product because of the badge and they want something "nice"... why put the logo there in the first place am I right!
In this case (Camaro) it actually makes more sense for Chevy to use their emblem. Most people see the Camaro as a really cool looking sports car, and if they see/hear it accelerate then they think it's even cooler. Once they realize it's a Chevy they're dumbfounded that they haven't just been manufacturing a '99 Impala since the '60s and might actually check out the showroom next time they're looking for a car. At least that's the point.
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Sorry, you aren't right.
Brand recognition is a huge amount of what drives sales, luxury brand or not.
As referenced by our financial consultant earlier GM put the "chicklet" on many cars for a few years. This was at the direction of Bob Lutz. He believed it was important for people to identify the product with the company as well as the brand. Didn't get the value Bob hoped and they were removed.
However, GM suffers from brand recognition in many ways and that is detrimental. I saw surveys several years ago that clearly showed people on the coasts, particularly the West one, had no idea Chevrolet made anything other than trucks.
You need people to identify the product with the brand. Again, just like people complaining about the lack of advertising, you have to put the idea of what the product is, what it delivers and who is bringing it to you.
Oh that's a Chevy? I know they make great trucks, it must be a good car.