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Originally Posted by Royal Tiger
BMW & Mercedes can get away with a low cost entry model as some people will by it just for the badge. GM and ford have too many past disasters to try that again. Cimmaron and Versailles anyone?  |
Quote:
Originally Posted by Goblue1313
Fenwick, I know what you are saying and I believe that they will make a really nice mini-caddy. But as Royal Tiger said the other luxury brands are making it work because there are people that would buy a Yugo if it had a Mercedes or BMW badge on it. Cadillac does not have the cache valve of the other luxury marquees and hasn't for a long time. Car magazines talk about how good the ATS and CTS are and how is that translating in sales numbers? Cadillac has a brand image problem and I'm not entirely sure it is fixable. I hope I'm wrong but it hasn't seemed like they are trending up in their market even with some of the good products they've put out. That's why I would rather see the resources applied in this case to a product and a market share that GM still is competitive in. I'm sure that is probably an overly simple way of looking at it but that's the way it looks in consumer land.
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Cadillac ATPs are also higher than the rest of the luxury segment right now.
I expect Cadillac to return to the formula that worked for them in the past. There's a reason ATS and CTS will not have direct replacements.