[SuperSound]

Originally Posted by GoneBoy

Again, not true. We don't know what their roi is from their marketing efforts. But I will venture to say that their sales numbers would be even lower had they not committed to plastering the charger all over every available media outlet. Just because it's not outselling the Camaro or Mustang doesn't make it a failure. Like Reese Bobby taught us, there's nothing wrong with 2nd or 3rd, or hell even 4th. There are quite a number of midsize sedans that ain't camrys that are profitable for their respective companies.

How many times has Chrylser have they been sold? Why were they sold? Why did GM go bankrupt? Why did the Camaro go out of production back in '02? Why is FCA desperately looking for someone to merge with? Why did the 200 and Dart get axed and now FCA will buy small cars to re-badge and sell? You cannot say that consistently being at the bottom is a healthy thing. I'm not saying they are doomed but we should not be looking at them as healthy automaker. Plain and simple the Charger sales keep the Challenger afloat, and there's enough profit in the cars since they bought tech/components from other manufacturers to keep it going for now. Eventually though that will catch up with them.

And since the refresh, Hellcat, and big advertising started, sales have average under 2000 more a month. You really think advertising was responsible for all that? You don't think gas prices lowering, combined with what is a worlds better interior/features/better hardware compared to MY14 cars isn't responsible for most of that sales increase?